Dutt, Ashutosh, Kasilingam, Dharun, Angell, Rob and Singh, Jaywant (2024) The future of marketing and communications in a digital era: data, analytics and narratives. Journal of Strategic Marketing. (doi:10.1080/0965254X.2024.2386002).
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Special Issue ICMC 22 JSM Editorial
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The future of marketing and communications in a digital era data analytics and narratives
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Accepted/In Press date: 23 July 2024
e-pub ahead of print date: 1 August 2024
Keywords:
Digital, ICMC 2022, data analytics, digital narratives
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Local EPrints ID: 493097
URI: http://eprints.soton.ac.uk/id/eprint/493097
ISSN: 0965-254X
PURE UUID: 227393da-5973-47f9-b68b-f12af3d63bf7
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Date deposited: 22 Aug 2024 17:07
Last modified: 23 Aug 2024 01:59
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Contributors
Author:
Ashutosh Dutt
Author:
Dharun Kasilingam
Author:
Jaywant Singh
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