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Observational cohort study exploring MediEmo smartphone application use, live birth, and in vitro fertilization treatment return rates

Observational cohort study exploring MediEmo smartphone application use, live birth, and in vitro fertilization treatment return rates
Observational cohort study exploring MediEmo smartphone application use, live birth, and in vitro fertilization treatment return rates
Objective: to explore the associations between the use of the MediEmo smartphone application and in vitro fertilization (IVF) live birth and treatment return rates.

Design: a 3-year observational cohort study

Subjects: patients undergoing IVF were classified as users if they used the medication or emotion features of the MediEmo. Patients who did not use the two key features or declined to use the application were classified as nonusers.

Exposure
The use of the MediEmo smartphone application.
Main outcome measures
Outcomes of interest were the rate of live birth per fresh index cycle, live birth per complete cycle, and treatment return for a stimulated cycle of treatment within 12 months of the unsuccessful stimulated index cycle.

Results: a total of 1,081 patients were eligible to use the MediEmo application, 863 were categorized as users and 218 as nonusers. MediEmo use was associated with a higher live birth rate per index cycle than nonusers (27.81% [n = 240/863] vs. 19.26% [n = 42/218], respectively, OR, 1.248; 95% CI, 1.041–1.509) and treatment return rate compared with nonusers (46.00% [n = 169/363] vs. 31.37% [n = 32/102], respectively, OR, 1.339; 95% CI, 1.092–1.656). It was not associated with the live birth rate per complete cycle.

Conclusion: the observed positive association between MediEmo use and live birth and treatment return rates suggests benefits to patients and clinics. Further research and replication using a randomized controlled trial design are warranted, as is investment in the development of digital tools for use during IVF treatment.
MediEmo use, live birth rate, treatment return rate
0015-0282
159-165
Robertson, Isla F.
b4e0c5be-ff75-4f0b-b519-9083b2c698a2
Harrison, China R.
6ca50de0-b76a-443a-a6f3-7a571e9624ea
Morey, Richard D.
d96a8cfd-917a-4f4b-bbd3-537421f75374
Boivin, Jacky
635abacc-1b16-4280-ba4b-9ec691d9094a
Cheong, Ying
4efbba2a-3036-4dce-82f1-8b4017952c83
Robertson, Isla F.
b4e0c5be-ff75-4f0b-b519-9083b2c698a2
Harrison, China R.
6ca50de0-b76a-443a-a6f3-7a571e9624ea
Morey, Richard D.
d96a8cfd-917a-4f4b-bbd3-537421f75374
Boivin, Jacky
635abacc-1b16-4280-ba4b-9ec691d9094a
Cheong, Ying
4efbba2a-3036-4dce-82f1-8b4017952c83

Robertson, Isla F., Harrison, China R., Morey, Richard D., Boivin, Jacky and Cheong, Ying (2025) Observational cohort study exploring MediEmo smartphone application use, live birth, and in vitro fertilization treatment return rates. Fertility and Sterility, 6 (2), 159-165. (doi:10.1016/j.xfre.2025.04.003).

Record type: Article

Abstract

Objective: to explore the associations between the use of the MediEmo smartphone application and in vitro fertilization (IVF) live birth and treatment return rates.

Design: a 3-year observational cohort study

Subjects: patients undergoing IVF were classified as users if they used the medication or emotion features of the MediEmo. Patients who did not use the two key features or declined to use the application were classified as nonusers.

Exposure
The use of the MediEmo smartphone application.
Main outcome measures
Outcomes of interest were the rate of live birth per fresh index cycle, live birth per complete cycle, and treatment return for a stimulated cycle of treatment within 12 months of the unsuccessful stimulated index cycle.

Results: a total of 1,081 patients were eligible to use the MediEmo application, 863 were categorized as users and 218 as nonusers. MediEmo use was associated with a higher live birth rate per index cycle than nonusers (27.81% [n = 240/863] vs. 19.26% [n = 42/218], respectively, OR, 1.248; 95% CI, 1.041–1.509) and treatment return rate compared with nonusers (46.00% [n = 169/363] vs. 31.37% [n = 32/102], respectively, OR, 1.339; 95% CI, 1.092–1.656). It was not associated with the live birth rate per complete cycle.

Conclusion: the observed positive association between MediEmo use and live birth and treatment return rates suggests benefits to patients and clinics. Further research and replication using a randomized controlled trial design are warranted, as is investment in the development of digital tools for use during IVF treatment.

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More information

Submitted date: 17 June 2024
Accepted/In Press date: 7 April 2025
e-pub ahead of print date: 11 April 2025
Published date: 18 June 2025
Keywords: MediEmo use, live birth rate, treatment return rate

Identifiers

Local EPrints ID: 505435
URI: http://eprints.soton.ac.uk/id/eprint/505435
ISSN: 0015-0282
PURE UUID: 23764170-1263-46f6-a8cc-e4e236a48343
ORCID for Ying Cheong: ORCID iD orcid.org/0000-0001-7687-4597

Catalogue record

Date deposited: 08 Oct 2025 16:38
Last modified: 09 Oct 2025 01:47

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Contributors

Author: Isla F. Robertson
Author: China R. Harrison
Author: Richard D. Morey
Author: Jacky Boivin
Author: Ying Cheong ORCID iD

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