Items where Division is "Faculties (pre 2018 reorg) > Faculty of Business, Law and Art (pre 2018 reorg) > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Current Faculties > Faculty of Social Sciences > Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)" and Year is 2018
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Number of items: 5.
Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition - Isabella Chaney, Sameer Hosany, Meng-Shan Sharon Wu, Cheng-Hao Steve Chen and Bang Nguyen
Type: Article
| 2018
Conceptualising consumption in imagination: relationships and movements between imaginative forms and the marketplace - Rebecca Jenkins and Michael Molesworth
Type: Article
| 2018
Store layout effects on consumer behavior in 3D online stores - Ioannis Krasonikolakis, Adam Vrechopoulos, Athanasia Pouloudi and Sergios Dimitriadis
Type: Article
| 2018
Promoting employee entrepreneurial attitudes: an investigation of Chinese state-owned enterprises - G. Liu, Ke Rong and Wai Wai Ko
Type: Article
| 2018
Consumer Wellbeing from Print Media-the effect of body image and self-esteem - Weisha Wang and Cheng-Hao Steve Chen
Type: Conference or Workshop Item
| 2018
| Newcastle University
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