Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2012
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Number of items: 7.
Understanding the older shopper: a behavioural typology - Robert Angell, Philip Megicks, Juliet Memery, Troy Heffernan and Kerry Howell
Type: Article
| 2012
| Item not available on this server.
The differential impact of brand equity on B2B co-branding - Stavros P. Kalafatis, Natalia Remizova, Debra Riley and Jaywant Singh
Type: Article
| 2012
| Item not available on this server.
Understanding local food shopping: Unpacking the ethical dimension - Philip Megicks, Juliet Memery and Robert Angell
Type: Article
| 2012
| Item not available on this server.
Understanding ethical grocery shoppers - Juliet Memery, Philip Megicks, Robert Angell and Jasmine Williams
Type: Article
| 2012
| Item not available on this server.
New brand extensions: patterns of success and failure - J. Singh, J. Scriven, M. Clemente, W. Lomax and M. Wright
Type: Article
| 2012
| Item not available on this server.
Measuring brand choice in the older customer segment in Japan - Jaywant Singh, Francesca Dall Olmo Riley, Chris Hand and Mari Maeda
Type: Article
| 2012
| Item not available on this server.
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ - Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh and Simon Kwok
Type: Article
| 2012
| Item not available on this server.