Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2019
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Number of items: 5.
Tackling global challenges through cause-related marketing: how brands should promote their support to social causes - Benedetta Crisafulli, Jaywant Singh and La Toya Quamina
Type: Article
| 2019
| Item availability restricted.
Managing patient expectations through understanding health service experiences - Benedetta Crisafulli, Mohammad Wasil, Jaywant Singh and Sabine Benoit
Type: Article
| 2019
Type: Conference or Workshop Item
| 2019
| Item availability restricted.
How intensity of cause-related marketing guilt appeals influences consumers: the roles of company motives and consumer identification with the brand - Jaywant Singh, Benedetta Crisafulli and La Toya Quamina
Type: Article
| 2019
The role of brand equity and crisis type on corporate brand alliances in crises - Jaywant Singh, Benedetta Crisafulli, La Toya Quamina and Rita Kottasz
Type: Article
| 2019