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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2020

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Group by: No Grouping | Authors/Creators | Item Type
Number of items: 17.

Type: Book Section | 2020 | Emerald Group Publishing Limited | Item availability restricted.

Type: Article | 2020 | Item availability restricted.

Type: Article | 2020 | Item availability restricted.

Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships - Robert Angell, Paul Bottomley, Ružica Brečić, Jelena Filipović, Matthew Gorton, Maria Logkizidou and John White
Type: Article | 2020 | Item availability restricted.

Consumer responses to conflict-management strategies on non-profit social media fan pages - Denitsa Dineva, Jan Breitsohl, Brian Garrod and Phil Megicks
Type: Article | 2020

Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization - Robert Eller, Philip Alford, Andreas Kallmunzer and Mike Peters
Type: Article | 2020 | Item availability restricted.

Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends - Pantea Foroudi, Tugra Akarsu, Reza Marvi and Janarthanan Balakrishnan
Type: Article | 2020 | Item availability restricted.

A bibliometric investigation of service failure literature and a research agenda - Pantea Foroudi, Philip J Kitchen, Reza Marvi, Tugra Akarsu and Helal Uddin
Type: Article | 2020

Science is about corroborating empirical evidence, even in academic business research journals - Barry J. Babin, David J. Ortinau, Jean-Luc Herrmann and Carmen Lopez
Type: Article | 2020 | Item availability restricted.

IT-based product innovation strategies for small firms - Wai Wai (Joyce) Ko, Cheng Chen, Gordon Liu, Bang Nguyen and Sachiko Takeda
Type: Article | 2020

Type: Article | 2020

Chinese SME development and industrial upgrading - Fenfang Lin, Jake Ansell and Wai-Sum Siu
Type: Article | 2020

Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure - Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen and Dorothy Yen
Type: Article | 2020 | Item availability restricted.

Type: Article | 2020

The impact of knowledge governance mechanisms on supply chain performance: Empirical evidence from the agri-food industry - Guoqing Zhao, Jorge Hernandez Hormazabal, Sebastian Elgueta, Juan Pablo Manzur, Shaofeng Liu, Huilan Chen, Carmen Lopez, Dulekha Kasturiratne and Xiaoning Chen
Type: Article | 2020

Risk analysis of the agri-food supply chain: a multi-method approach - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla and Sebastian Elgueta
Type: Article | 2020

Innovative approaches to building enterprise risk management in emerging economies: the case of Mexico’s Grupo Proeza - Ilse Patricia Lopez de la Cruz, Alasdair Marshall, Udechukwu Ojiako, Serkan Ceylan and Fenfang Lin
Type: Book Section | 2020 | IGI Global | Item availability restricted.

This list was generated on Tue Oct 19 02:09:50 2021 BST.
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