Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2023
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Number of items: 21.
Digital transformation towards a sustainable circular economy: Can it be the way forward? - Tugra Akarsu
Type: Article
| 2023
Going private: exploring the impact of privacy protection initiatives in privacy concerns and information disclosure - Tugra Akarsu
Type: Book Section
| 2023
| Academy of Marketing Science
| Item availability restricted.
Service failure research in the hospitality and tourism industry: A synopsis of past, present and future dynamics from 2001 to 2020 - Tugra Akarsu, Reza Marvi and Pantea Foroudi
Type: Article
| 2023
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity - Shahriar Akter, Mujahid Mohiuddin Babu, Tasnim M. Taufique Hossain, Bidit Lal Dey, Hongfei Liu and Pallavi Singh
Type: Article
| 2023
Magic is something you create: the development of a luxury brand charisma scale. - Nick Ashill, Rania Semaan and Paul Williams
Type: Conference or Workshop Item
| 2023
| Item not available on this server.
Should SMEs invest in operational customer relationship management (CRM)? - Teck-Yong Eng, Fenfang Lin, Ioannis Krasonikolakis and Lin-Chih Wu
Type: Conference or Workshop Item
| 2023
| Item not available on this server.
Language style management responses to negative reviews - Hongfei Liu, Hai-Anh Tran and Carmen Lopez
Type: Conference or Workshop Item
| 2023
Country of origin (COO) as a determinant of advertising credibility - Carmen Lopez and George Balabanis
Type: Conference or Workshop Item
| 2023
| Item availability restricted.
Unlocking the shopping myth: can smartphone dependency relieve shopping anxiety? – a mixed-methods approach in UK omnichannel retail - Daisy Lyu, IOANNIS KRASONIKOLAKIS and Steve Chen
Type: Article
| 2023
Will typical store atmospheric cues trigger more online engagement and sales performance? A preliminary investigation of streamers and users’ insights in live streaming marketing - Jing (Daisy) Lyu, Danni Liang and Durga Vellore Nagarajan
Type: Conference or Workshop Item
| 2023
| RARCS
| Item availability restricted.
How and why (imagined) online reviews impact frontline retail encounters - Ben Marder, Rob Angell and Eric Boyd
Type: Article
| 2023
The well-being of Autonomous Vehicles (AVs) users under uncertain situations - Mohammad Naiseh and Paurav Shukla
Type: Conference or Workshop Item
| 2023
| Association for Computing Machinery
| Item not available on this server.
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers - Aniruddha Pangarkar and Paurav Shukla
Type: Editorial
| 2023
| Item availability restricted.
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions - Aniruddha Pangarkar and Paurav Shukla
Type: Article
| 2023
Type: Article
| 2023
| Item availability restricted.
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers - Veronica Rosendo-Rios and Paurav Shukla
Type: Article
| 2023
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions - Paurav Shukla, N. Meltem Cakici and Dina Khalifa
Type: Article
| 2023
Drivers of contract renewal over time: a framework of analysis in B2B services - Paul Williams, Nicholas J. Ashill and Earl Naumann
Type: Article
| 2023
Analysis of factors affecting cross-boundary knowledge mobilization in agri-food supply chains: An integrated approach - Guoqing Zhao, Huilan Chen, Shaofeng Liu, Swansea University, Paul Jones and Carmen Lopez
Type: Article
| 2023
Analysis of the drivers of industry 4.0 technology deployment to achieve agri-food supply chain sustainability: a hybrid approach - Guoqing Zhao, Paul Jones, Shaofeng Liu, Carmen Lopez, Denis Dennehy and Xiaoning Chen
Type: Conference or Workshop Item
| 2023
Does the transcultural problem really matter? An integrated approach to analyze barriers to eHealth SMEs’ development - Guoqing Zhao, J. Suklan, Shaofeng Liu, Carmen Lopez and Lisa Hunter
Type: Article
| 2023