Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2024
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Number of items: 9.
Back to the future revisited: a systematic literature review of performance-related pay in the public sector - Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk and Malcolm Higgs
Type: Review
| 2024
| Item availability restricted.
Guest editorial: Artificial intelligence application and future research directions in interactive marketing - Andy Hao and Hongfei Liu
Type: Editorial
| 2024
Entrepreneurial performance and marketing analytics: the role of new product innovation - Fenfang Lin and Teck-Young Eng
Type: Article
| 2024
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age - Hongfei Liu, Chanaka Jayawardhena and Paurav Shukla
Type: Article
| 2024
Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review - Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster and Paurav Shukla
Type: Article
| 2024
How sustainable luxury influences product value perceptions and behavioral intentions: a comparative study of emerging vs. developed markets - Victoria-Sophie Osburg, Vignesh Yoganathan, Fabian Bartsch, Mbaye Fall Diallo and Hongfei Liu
Type: Article
| 2024
| Item availability restricted.
Editorial: avoiding the pitfalls of IJOEM desk rejection - Paurav Shukla
Type: Editorial
| 2024
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives - Stephen Wilkins, John J. Ireland, Joe Hazzam and Philip Megicks
Type: Article
| 2024
Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach - Guoqing Zhao, Xiaotian Xie and Yi Wang
Type: Article
| 2024