Items where Division is "Faculties (pre 2018 reorg) > Faculty of Business, Law and Art (pre 2018 reorg) > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Current Faculties > Faculty of Social Sciences > Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)" and Year is 2017
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Number of items: 10.
Reconsidering the technologies of intellectual inquiry in curriculum design - Cristina Costa and Lisa Harris
Type: Article
| 2017
Enhancing the student experience: integrating MOOCs into campus based modules - Nicholas, Sebastian Russell Fair, Lisa Harris and Manuel Leon Urrutia
Type: Conference or Workshop Item
| 2017
Type: Article
| 2017
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes: a study of small- and medium-sized manufacturing firms in the UK - Gordon Liu, Wai Wai Ko, Isaac Ngugi and Sachiko Takeda
Type: Article
| 2017
Risk Intelligence: a Centre for Risk Research discussion document - Alasdair Marshall
Type: Monograph
| 2017
| University of Southampton
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty - Sebastian Molinillo, Arnold Japutra, Bang Nguyen and Cheng Chen
Type: Article
| 2017
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements - Cristel Antonia Russell and Dina Rasolofoarison
Type: Article
| 2017
Comparing the role of independent quality assurance system for Chinese and British Higher Education: Curriculum standards and monitoring confusion - Jindao Wang, Weisha Wang and Yang Dong
Type: Article
| 2017
The impacts of dialectical thinking and perceived fit between brand personalities on cobrand evaluations - Weisha Wang
Type: Conference or Workshop Item
| 2017
| Springer Cham
| Item not available on this server.
Competitive retailer strategies for new market research, entry and positioning decisions - Xiaodong Yang, Gangshu (george) Cai, Ying-ju Chen and Shu-jung Sunny Yang
Type: Article
| 2017
| Item availability restricted.