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Items where Division is "Faculties (pre 2018 reorg) > Faculty of Business, Law and Art (pre 2018 reorg) > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Current Faculties > Faculty of Social Sciences > Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)" and Year is 2017

Group by: No Grouping | Authors/Creators | Item Type

Jump to: Article | Conference or Workshop Item | Monograph

Number of items: 10.

Article

Reconsidering the technologies of intellectual inquiry in curriculum design - Cristina Costa and Lisa Harris

Type: Article | 2017

Managing employee attention and internal branding - Gordon Liu, Wai Wai Ko and Chris Chapleo

Type: Article | 2017

Proactive entrepreneurial behaviour, market orientation, and innovation outcomes: a study of small- and medium-sized manufacturing firms in the UK - Gordon Liu, Wai Wai Ko, Isaac Ngugi and Sachiko Takeda

Type: Article | 2017

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty - Sebastian Molinillo, Arnold Japutra, Bang Nguyen and Cheng Chen

Type: Article | 2017

Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements - Cristel Antonia Russell and Dina Rasolofoarison

Type: Article | 2017

Comparing the role of independent quality assurance system for Chinese and British Higher Education: Curriculum standards and monitoring confusion - Jindao Wang, Weisha Wang and Yang Dong

Type: Article | 2017

Competitive retailer strategies for new market research, entry and positioning decisions - Xiaodong Yang, Gangshu (george) Cai, Ying-ju Chen and Shu-jung Sunny Yang

Type: Article | 2017 | Item availability restricted.

Conference or Workshop Item

Enhancing the student experience: integrating MOOCs into campus based modules - Nicholas, Sebastian Russell Fair, Lisa Harris and Manuel Leon Urrutia

Type: Conference or Workshop Item | 2017

The impacts of dialectical thinking and perceived fit between brand personalities on cobrand evaluations - Weisha Wang

Type: Conference or Workshop Item | 2017 | Springer Cham | Item not available on this server.

Monograph

Risk Intelligence: a Centre for Risk Research discussion document - Alasdair Marshall

Type: Monograph | 2017 | University of Southampton

This list was generated on Tue Apr 16 01:59:14 2024 BST.

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