Items where Division is "Faculties (pre 2018 reorg) > Faculty of Business, Law and Art (pre 2018 reorg) > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Current Faculties > Faculty of Social Sciences > Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)
Southampton Business School > Southampton Business School (pre 2018 reorg) > Digital and Data Driven Marketing (pre 2018 reorg)" and Year is 2016
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Number of items: 12.
Article
Top-cited articles reflect high impact of JMTP across many disciplines, not just marketing - Andrew Farrell, Joe F. Hair and Michael J. Polonsky
Type: Article
| 2016
Stakeholder preference and stated vs derived importance satisfaction research - Steven Greenland, Ian Combe and Andrew Farrell
Type: Article
| 2016
Spontaneity and international marketing performance - Anne L. Souchon, Paul Hughes, Andrew Farrell, Ekaterina Nemkova and Joao Oliveira
Type: Article
| 2016
Book Section
Type: Book Section
| 2016
| Taylor & Francis
| Item not available on this server.
Measuring the market performance of brands: Applications in brand management - Jaywant Singh and Mark Uncles
Type: Book Section
| 2016
| Routledge
| Item not available on this server.
Conference or Workshop Item
A Simheuristic approach to the vehicle ferry revenue management problem - Christopher Bayliss, Julia M. Bennell, Christine S.M. Currie, Antonio Martinez-Sykora and Mee So
Type: Conference or Workshop Item
| 2016
| IEEE
| Item availability restricted.
Business education and curriculum co-creation in the digital age - Mark Gatenby, Stefan Cantore, Lisa Harris, Amy Morgan and Thomas Davidson
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Collaborative social learning: rewards and challenges in
mainstream higher education - Lisa Harris, Nicholas Fair and Sarah Hewitt
Type: Conference or Workshop Item
| 2016
| Association for Computing Machinery
Type: Conference or Workshop Item
| 2016
An exploration in the development of manufacturing industry in an emerging economy - Fenfang Lin and Jake Ansell
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Type: Conference or Workshop Item
| 2016
| Academy of Marketing
| Item not available on this server.
Type: Conference or Workshop Item
| 2016
| Item availability restricted.