Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2024
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Number of items: 14.
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Back to the future revisited: a systematic literature review of performance-related pay in the public sector - Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk and Malcolm Higgs
Type: Article
| 2024
| Item availability restricted.
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Exploring information technology capabilities from multiple aspects of the resource-based theory - Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan and Bang Nguyen
Type: Article
| 2024
| Item availability restricted.
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Guest editorial: Artificial intelligence application and future research directions in interactive marketing - Andy Hao and Hongfei Liu
Type: Editorial
| 2024
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Type: Dataset
| 2024
| University of Southampton
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Entrepreneurial performance and marketing analytics: the role of new product innovation - Fenfang Lin and Teck-Young Eng
Type: Article
| 2024
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age - Hongfei Liu, Chanaka Jayawardhena and Paurav Shukla
Type: Article
| 2024
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Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review - Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster and Paurav Shukla
Type: Article
| 2024
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To ChatGPT, or not to ChatGPT: navigating the paradoxes of generative AI in the advertising industry - Elena Osadchaya, Ben Marder, Jennifer A. Yule, Amy Yau, Laura Lavertu, Nikolaos Stylos, Sebastian Oliver, Rob Angell, Anouk de Regt, Liyu Gao, Kang Qi, Will Zhang, Yiwei Zhang, Jiayuan Li and Sara AlRabiah
Type: Article
| 2024
| Item not available on this server.
How sustainable luxury influences product value perceptions and behavioral intentions: a comparative study of emerging vs. developed markets - Victoria-Sophie Osburg, Vignesh Yoganathan, Fabian Bartsch, Mbaye Fall Diallo and Hongfei Liu
Type: Article
| 2024
| Item availability restricted.
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Editorial: avoiding the pitfalls of IJOEM desk rejection - Paurav Shukla
Type: Editorial
| 2024
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Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives - Stephen Wilkins, John J. Ireland, Joe Hazzam and Philip Megicks
Type: Article
| 2024
Getting around the roundworms: identifying knowledge gaps and research priorities for the ascarids - Adrian J. Wolstenholme, Erik C. Andersen, Shivani Choudhary, Friederike Ebner, Susanne Hartmann, Lindy Holden-Dye, Sudhanva S. Kashyap, Jürgen Krücken, Richard J. Martin, Ankur Midha, Peter Nejsum, Cedric Neveu, Alan P. Robertson, Georg Von Samson-Himmelstjerna, Robert Walker, Jianbin Wang, Bradley J. Whitehead and Paul D.E. Williams
Type: Book Section
| 2024
| Elsevier BV
| Item availability restricted.
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Identification, establishment of connection, and clustering of social risks involved in the agri-food supply chains: a cross-country comparative study - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu and Jinhua Zhang
Type: Article
| 2024
| Item availability restricted.
Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach - Guoqing Zhao, Xiaotian Xie and Yi Wang
Type: Article
| 2024