Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2024
 | Up a level |
Number of items: 22.
Article
Back to the future revisited: a systematic literature review of performance-related pay in the public sector - Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk and Malcolm Higgs
Type: Article
| 2024
| Item availability restricted.
What successful brick and mortar retailers get right - Rob Angell
Type: Article
| 2024
| Item availability restricted.
Exploring information technology capabilities from multiple aspects of the resource-based theory - Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan and Bang Nguyen
Type: Article
| 2024
| Item availability restricted.
The future of marketing and communications in a digital era: data, analytics and narratives - Ashutosh Dutt, Dharun Kasilingam, Rob Angell and Jaywant Singh
Type: Article
| 2024
Entrepreneurial performance and marketing analytics: the role of new product innovation - Fenfang Lin and Teck-Young Eng
Type: Article
| 2024
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age - Hongfei Liu, Chanaka Jayawardhena and Paurav Shukla
Type: Article
| 2024
Excessive information on social media and Generation Z’s long-term COVID-19 vaccine advocacy: a post-pandemic perspective - Hongfei Liu, Yue Meng-Lewis and Wentong Liu
Type: Article
| 2024
| Item availability restricted.
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers - Jing (Daisy) Lyu, Yan Danni Liang and Durga Vellore Nagarajan
Type: Article
| 2024
What drives advertisers towards or away from immersive virtual spaces?: The metaverse conundrum affordances and "disaffordances" through the eyes of advertisers - Ben Marder, Amy Yao, Jennifer Yule, Elena Osadchaya, Rob Angell, Will Zhiyuan Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Kang Qi, Liyu Gao, Sara AlRabiah, Anouk De Regt, Yiwei Zhang and Jianyuan Li
Type: Article
| 2024
| Item availability restricted.
Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review - Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster and Paurav Shukla
Type: Article
| 2024
To ChatGPT, or not to ChatGPT: navigating the paradoxes of generative AI in the advertising industry - Elena Osadchaya, Ben Marder, Jennifer A. Yule, Amy Yau, Laura Lavertu, Nikolaos Stylos, Sebastian Oliver, Rob Angell, Anouk de Regt, Liyu Gao, Kang Qi, Will Zhang, Yiwei Zhang, Jiayuan Li and Sara AlRabiah
Type: Article
| 2024
| Item not available on this server.
How sustainable luxury influences product value perceptions and behavioral intentions: a comparative study of emerging vs. developed markets - Victoria-Sophie Osburg, Vignesh Yoganathan, Fabian Bartsch, Mbaye Fall Diallo and Hongfei Liu
Type: Article
| 2024
| Item availability restricted.
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives - Stephen Wilkins, John J. Ireland, Joe Hazzam and Philip Megicks
Type: Article
| 2024
Understanding the Drivers of Industry 4.0 technologies to enhance supply chain sustainability: insights from the agri-food industry - Guoqing Zhao, Xiaoning Chen, Paul Jones, Shaofeng Liu, Carmen Lopez, Leonardo Leoni and Denis Dennehy
Type: Article
| 2024
Identification, establishment of connection, and clustering of social risks involved in the agri-food supply chains: a cross-country comparative study - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu and Jinhua Zhang
Type: Article
| 2024
| Item availability restricted.
Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach - Guoqing Zhao, Xiaotian Xie and Yi Wang
Type: Article
| 2024
Book
Brand management: principles and applications for effective branding - Jaywant Singh and Paurav Shukla
Type: Book
| 2024
| Kogan Page
| Item not available on this server.
Book Section
Getting around the roundworms: identifying knowledge gaps and research priorities for the ascarids - Adrian J. Wolstenholme, Erik C. Andersen, Shivani Choudhary, Friederike Ebner, Susanne Hartmann, Lindy Holden-Dye, Sudhanva S. Kashyap, Jürgen Krücken, Richard J. Martin, Ankur Midha, Peter Nejsum, Cedric Neveu, Alan P. Robertson, Georg Von Samson-Himmelstjerna, Robert Walker, Jianbin Wang, Bradley J. Whitehead and Paul D.E. Williams
Type: Book Section
| 2024
| Elsevier BV
| Item availability restricted.
Dataset
Type: Dataset
| 2024
| University of Southampton
Editorial
Guest editorial: Artificial intelligence application and future research directions in interactive marketing - Andy Hao and Hongfei Liu
Type: Editorial
| 2024
Editorial: avoiding the pitfalls of IJOEM desk rejection - Paurav Shukla
Type: Editorial
| 2024
Review
Luxury value perceptions and consumer outcomes: a meta-analysis - Tugra Akarsu, Shayan Shaikh and Moutusy Maity
Type: Review
| 2024