Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2006
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Number of items: 10.
Article
Emerging paradigms in the Indian marketplace - Paurav Shukla
Type: Article
| 2006
| Item not available on this server.
Book Section
The upper crust - Paurav Shukla
Type: Book Section
| 2006
| Allied Publishers
| Item not available on this server.
Conference or Workshop Item
Entrepreneurs conceptualization of marketing: multiple case study evidence from three European countries - Keith J. Perks and Paurav Shukla
Type: Conference or Workshop Item
| 2006
| Item not available on this server.
BA’s new club world: fighting the niche carriers - Paurav Shukla
Type: Conference or Workshop Item
| 2006
| Item not available on this server.
Pitfalls of traditional marketing - Paurav Shukla
Type: Conference or Workshop Item
| 2006
| Item not available on this server.
Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK - Paurav Shukla and James Greenlaw
Type: Conference or Workshop Item
| 2006
| Item not available on this server.
Type: Conference or Workshop Item
| 2006
| Item not available on this server.
Marketing perceptions and conceptualizations of entrepreneurs in european mid-size firms: case evidence - Paurav Shukla and Keith J. Perks
Type: Conference or Workshop Item
| 2006
| Item not available on this server.
Television advertising and senior market: perceptions and reality - Paurav Shukla, Keyoor Purani and Georgios Papazacharias
Type: Conference or Workshop Item
| 2006
| INFORMS
| Item not available on this server.
Review
Image association and European capital of culture: Empirical insights through the case study of Liverpool - Paurav Shukla, Janice Brown and Donna Harper
Type: Review
| 2006
| Item not available on this server.