Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2011
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Number of items: 14.
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Book review: The Aging Consumer: Perspective from Psychology and Economics - Robert J. Angell
Type: Review
| 2011
| Item not available on this server.
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Building country image through corporate image: exploring the factors that influence the image transfer - Manto Gotsi, Carmen Lopez and Costas Andriopoulos
Type: Article
| 2011
| Item not available on this server.
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Conceptualising, measuring and managing the influence of corporate image on country of origin image: the case of Spain - Carmen Lopez and George Balabanis
Type: Conference or Workshop Item
| 2011
| IE School of Communication
| Item not available on this server.
Conceptualising the influence of corporate image on country image - Carmen Lopez, Manto Gotsi and Costas Andriopoulos
Type: Article
| 2011
| Item not available on this server.
Measuring the influence of corporate image on country of origin image: The case of Spain - Carmen Lopez, Manto Gotsi, Costas Andriopoulos and George Balabanis
Type: Conference or Workshop Item
| 2011
| Academy of Marketing Science
| Item not available on this server.
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Consumer decision-making: critical factors for m-commerce - Moutusy Maity
Type: Conference or Workshop Item
| 2011
| Item not available on this server.
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Type: Article
| 2011
| Item not available on this server.
Type: Conference or Workshop Item
| 2011
| Item not available on this server.
The interplay between psychographic and socio-demographic factors on consumers’ attitude toward private label brands - Paurav Shukla
Type: Conference or Workshop Item
| 2011
| Item not available on this server.
Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking - Paurav Shukla
Type: Article
| 2011
| Item availability restricted.
Co-branding in higher education: an investigation of student attitudes - J. Singh, K. Kalafatis and L. Ledden
Type: Conference or Workshop Item
| 2011
| American University in Cairo Press
| Item not available on this server.
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Customer attitudes of stayers and defectors in B2B services: Are they really different? - Paul Williams, M. Sajid Khan, Nicholas J. Ashill and Earl Naumann
Type: Article
| 2011
| Item not available on this server.
Customer dissatisfaction and defection: The hidden costs of downsizing - Paul Williams, M. Sajid Khan and Earl Naumann
Type: Article
| 2011
| Item not available on this server.
Customer satisfaction and business performance: a firm‐level analysis - Paul Williams and Earl Naumann
Type: Article
| 2011
| Item not available on this server.