Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2024
 | Up a level |
Number of items: 16.
Back to the future revisited: a systematic literature review of performance-related pay in the public sector - Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk and Malcolm Higgs
Type: Review
| 2024
| Item availability restricted.
Social Media Monitoring Of Airbnb Reviews Using AI: A Sentiment Analysis Approach For Immigrant Perspectives In The UK - Rebecca Balasundaram, Gayathri Karthick, Durga V. Nagarajan, R. Arivazhagan, Earnest Pradeep and Surjadeep Dutta
Type: Article
| 2024
COVID-19 policy actions, trust in government and tax compliance intentions: a study of the British self-employment income support scheme - Zhifeng Chen, Haiming Hang and Weisha Wang
Type: Article
| 2024
| Item availability restricted.
A systematic review of employability and enterprise education learning tools: The argument for AGILE reflection - Karen Clinkard
Type: Book Section
| 2024
| Edward Elgar Publishing
| Item not available on this server.
Guest editorial: Artificial intelligence application and future research directions in interactive marketing - Andy Hao and Hongfei Liu
Type: Editorial
| 2024
Entrepreneurial performance and marketing analytics: the role of new product innovation - Fenfang Lin and Teck-Young Eng
Type: Article
| 2024
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age - Hongfei Liu, Chanaka Jayawardhena and Paurav Shukla
Type: Article
| 2024
Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review - Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster and Paurav Shukla
Type: Article
| 2024
How sustainable luxury influences product value perceptions and behavioral intentions: a comparative study of emerging vs. developed markets - Victoria-Sophie Osburg, Vignesh Yoganathan, Fabian Bartsch, Mbaye Fall Diallo and Hongfei Liu
Type: Article
| 2024
| Item availability restricted.
Building employee commitment through internal branding - a meta-analytic study - Atul Prashar and Moutusy Maity
Type: Review
| 2024
Measuring the impact of social media boycotts on tourist arrivals: evidence from the British Museum - Yuanming Qiu, Ewelina Lacka and Jake Ansell
Type: Conference or Workshop Item
| 2024
| Springer Cham
Consumer embarrassment: a systematic literature review and research agenda - Vaishali Sangwan and Moutusy Maity
Type: Review
| 2024
| Item availability restricted.
From discomfort to desirable: the effect of embarrassment on prosocial consumption - Vaishali Sangwan, Moutusy Maity, Sanjeev Tripathi and Anirban Chakraborty
Type: Article
| 2024
Editorial: avoiding the pitfalls of IJOEM desk rejection - Paurav Shukla
Type: Editorial
| 2024
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives - Stephen Wilkins, John J. Ireland, Joe Hazzam and Philip Megicks
Type: Article
| 2024
Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach - Guoqing Zhao, Xiaotian Xie and Yi Wang
Type: Article
| 2024