Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2024
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Number of items: 36.
Back to the future revisited: a systematic literature review of performance-related pay in the public sector - Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk and Malcolm Higgs
Type: Article
| 2024
| Item availability restricted.
Luxury value perceptions and consumer outcomes: a meta-analysis - Tugra Akarsu, Shayan Shaikh and Moutusy Maity
Type: Review
| 2024
What successful brick and mortar retailers get right - Rob Angell
Type: Article
| 2024
| Item availability restricted.
Social Media Monitoring Of Airbnb Reviews Using AI: A Sentiment Analysis Approach For Immigrant Perspectives In The UK - Rebecca Balasundaram, Gayathri Karthick, Durga V. Nagarajan, R. Arivazhagan, Earnest Pradeep and Surjadeep Dutta
Type: Article
| 2024
Exploring information technology capabilities from multiple aspects of the resource-based theory - Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan and Bang Nguyen
Type: Article
| 2024
| Item availability restricted.
COVID-19 policy actions, trust in government and tax compliance intentions: a study of the British self-employment income support scheme - Zhifeng Chen, Haiming Hang and Weisha Wang
Type: Article
| 2024
| Item availability restricted.
Type: Review
| 2024
A systematic review of employability and enterprise education learning tools: The argument for AGILE reflection - Karen Clinkard
Type: Book Section
| 2024
| Edward Elgar Publishing
| Item not available on this server.
The future of marketing and communications in a digital era: data, analytics and narratives - Ashutosh Dutt, Dharun Kasilingam, Rob Angell and Jaywant Singh
Type: Article
| 2024
Plate, glass, and social class: how dominance and prestige orientation shape food preferences - Michał Folwarczny, R.G. Vishnu Menon and Tobias Otterbring
Type: Article
| 2024
Guest editorial: Artificial intelligence application and future research directions in interactive marketing - Andy Hao and Hongfei Liu
Type: Editorial
| 2024
Type: Dataset
| 2024
| University of Southampton
Entrepreneurial performance and marketing analytics: the role of new product innovation - Fenfang Lin and Teck-Young Eng
Type: Article
| 2024
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age - Hongfei Liu, Chanaka Jayawardhena and Paurav Shukla
Type: Article
| 2024
Excessive information on social media and Generation Z’s long-term COVID-19 vaccine advocacy: a post-pandemic perspective - Hongfei Liu, Yue Meng-Lewis and Wentong Liu
Type: Article
| 2024
| Item availability restricted.
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers - Jing (Daisy) Lyu, Yan Danni Liang and Durga Vellore Nagarajan
Type: Article
| 2024
What drives advertisers towards or away from immersive virtual spaces?: The metaverse conundrum affordances and "disaffordances" through the eyes of advertisers - Ben Marder, Amy Yao, Jennifer Yule, Elena Osadchaya, Rob Angell, Will Zhiyuan Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Kang Qi, Liyu Gao, Sara AlRabiah, Anouk De Regt, Yiwei Zhang and Jianyuan Li
Type: Article
| 2024
| Item availability restricted.
Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review - Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster and Paurav Shukla
Type: Article
| 2024
The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn - Sebastian Oliver, Ben Marder, Laura Lavertu, Kirsten Cowan, Ana Javornik and Elena Osadchaya
Type: Article
| 2024
To ChatGPT, or not to ChatGPT: navigating the paradoxes of generative AI in the advertising industry - Elena Osadchaya, Ben Marder, Jennifer A. Yule, Amy Yau, Laura Lavertu, Nikolaos Stylos, Sebastian Oliver, Rob Angell, Anouk de Regt, Liyu Gao, Kang Qi, Will Zhang, Yiwei Zhang, Jiayuan Li and Sara AlRabiah
Type: Article
| 2024
| Item not available on this server.
How sustainable luxury influences product value perceptions and behavioral intentions: a comparative study of emerging vs. developed markets - Victoria-Sophie Osburg, Vignesh Yoganathan, Fabian Bartsch, Mbaye Fall Diallo and Hongfei Liu
Type: Article
| 2024
| Item availability restricted.
Building employee commitment through internal branding - a meta-analytic study - Atul Prashar and Moutusy Maity
Type: Article
| 2024
Integrated community-based internal branding - a holistic approach to internal branding for B2B organizations - Atul Prashar and Moutusy Maity
Type: Article
| 2024
Measuring the impact of social media boycotts on tourist arrivals: evidence from the British Museum - Yuanming Qiu, Ewelina Lacka and Jake Ansell
Type: Conference or Workshop Item
| 2024
| Springer Cham
Consumer embarrassment: a systematic literature review and research agenda - Vaishali Sangwan and Moutusy Maity
Type: Review
| 2024
| Item availability restricted.
From discomfort to desirable: the effect of embarrassment on prosocial consumption - Vaishali Sangwan, Moutusy Maity, Sanjeev Tripathi and Anirban Chakraborty
Type: Article
| 2024
Editorial: avoiding the pitfalls of IJOEM desk rejection - Paurav Shukla
Type: Editorial
| 2024
Assisting healthier and more sustainable online food choices through digital quality signals: exploring preferences and segments - Valdimar Sigurdsson, Ramachandran Girija Vishnu Menon, Nils Magne Larsen and Asle Fagerstrøm
Type: Article
| 2024
| Item not available on this server.
Brand management: principles and applications for effective branding - Jaywant Singh and Paurav Shukla
Type: Book
| 2024
| Kogan Page
| Item not available on this server.
Zoomers and healthcare choices: a study of mental processes of consumer decision-making in the digital age - Durga Vellore Nagarajan
Type: Article
| 2024
Assertive or non-assertive? How self-concept clarity influences customers’ responses to advertising messages - Luqi Wang, Ye Chen, Yuanyi Xu and Zhibin Lin
Type: Article
| 2024
| Item availability restricted.
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives - Stephen Wilkins, John J. Ireland, Joe Hazzam and Philip Megicks
Type: Article
| 2024
Getting around the roundworms: identifying knowledge gaps and research priorities for the ascarids - Adrian J. Wolstenholme, Erik C. Andersen, Shivani Choudhary, Friederike Ebner, Susanne Hartmann, Lindy Holden-Dye, Sudhanva S. Kashyap, Jürgen Krücken, Richard J. Martin, Ankur Midha, Peter Nejsum, Cedric Neveu, Alan P. Robertson, Georg Von Samson-Himmelstjerna, Robert Walker, Jianbin Wang, Bradley J. Whitehead and Paul D.E. Williams
Type: Book Section
| 2024
| Elsevier BV
| Item availability restricted.
Understanding the Drivers of Industry 4.0 technologies to enhance supply chain sustainability: insights from the agri-food industry - Guoqing Zhao, Xiaoning Chen, Paul Jones, Shaofeng Liu, Carmen Lopez, Leonardo Leoni and Denis Dennehy
Type: Article
| 2024
Identification, establishment of connection, and clustering of social risks involved in the agri-food supply chains: a cross-country comparative study - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu and Jinhua Zhang
Type: Article
| 2024
| Item availability restricted.
Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach - Guoqing Zhao, Xiaotian Xie and Yi Wang
Type: Article
| 2024