Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2024

Group by: No Grouping | Authors/Creators | Item Type

Number of items: 23.

Article

Back to the future revisited: a systematic literature review of performance-related pay in the public sector - Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk and Malcolm Higgs

Type: Article | 2024 | Item availability restricted.

Social Media Monitoring Of Airbnb Reviews Using AI: A Sentiment Analysis Approach For Immigrant Perspectives In The UK - Rebecca Balasundaram, Gayathri Karthick, Durga V. Nagarajan, R. Arivazhagan, Earnest Pradeep and Surjadeep Dutta

Type: Article | 2024

Exploring information technology capabilities from multiple aspects of the resource-based theory - Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan and Bang Nguyen

Type: Article | 2024 | Item availability restricted.

COVID-19 policy actions, trust in government and tax compliance intentions: a study of the British self-employment income support scheme - Zhifeng Chen, Haiming Hang and Weisha Wang

Type: Article | 2024 | Item availability restricted.

Entrepreneurial performance and marketing analytics: the role of new product innovation - Fenfang Lin and Teck-Young Eng

Type: Article | 2024

Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age - Hongfei Liu, Chanaka Jayawardhena and Paurav Shukla

Type: Article | 2024

Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review - Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster and Paurav Shukla

Type: Article | 2024

The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn - Sebastian Oliver, Ben Marder, Laura Lavertu, Kirsten Cowan, Ana Javornik and Elena Osadchaya

Type: Article | 2024

To ChatGPT, or not to ChatGPT: navigating the paradoxes of generative AI in the advertising industry - Elena Osadchaya, Ben Marder, Jennifer A. Yule, Amy Yau, Laura Lavertu, Nikolaos Stylos, Sebastian Oliver, Rob Angell, Anouk de Regt, Liyu Gao, Kang Qi, Will Zhang, Yiwei Zhang, Jiayuan Li and Sara AlRabiah

Type: Article | 2024 | Item not available on this server.

How sustainable luxury influences product value perceptions and behavioral intentions: a comparative study of emerging vs. developed markets - Victoria-Sophie Osburg, Vignesh Yoganathan, Fabian Bartsch, Mbaye Fall Diallo and Hongfei Liu

Type: Article | 2024 | Item availability restricted.

Building employee commitment through internal branding - a meta-analytic study - Atul Prashar and Moutusy Maity

Type: Article | 2024

Integrated community-based internal branding - a holistic approach to internal branding for B2B organizations - Atul Prashar and Moutusy Maity

Type: Article | 2024

From discomfort to desirable: the effect of embarrassment on prosocial consumption - Vaishali Sangwan, Moutusy Maity, Sanjeev Tripathi and Anirban Chakraborty

Type: Article | 2024

Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives - Stephen Wilkins, John J. Ireland, Joe Hazzam and Philip Megicks

Type: Article | 2024

Identification, establishment of connection, and clustering of social risks involved in the agri-food supply chains: a cross-country comparative study - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu and Jinhua Zhang

Type: Article | 2024 | Item availability restricted.

Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach - Guoqing Zhao, Xiaotian Xie and Yi Wang

Type: Article | 2024

Book Section

A systematic review of employability and enterprise education learning tools: The argument for AGILE reflection - Karen Clinkard

Type: Book Section | 2024 | Edward Elgar Publishing | Item not available on this server.

Getting around the roundworms: identifying knowledge gaps and research priorities for the ascarids - Adrian J. Wolstenholme, Erik C. Andersen, Shivani Choudhary, Friederike Ebner, Susanne Hartmann, Lindy Holden-Dye, Sudhanva S. Kashyap, Jürgen Krücken, Richard J. Martin, Ankur Midha, Peter Nejsum, Cedric Neveu, Alan P. Robertson, Georg Von Samson-Himmelstjerna, Robert Walker, Jianbin Wang, Bradley J. Whitehead and Paul D.E. Williams

Type: Book Section | 2024 | Elsevier BV | Item availability restricted.