The University of Southampton
University of Southampton Institutional Repository

Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2021

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: No Grouping | Authors/Creators | Item Type
Number of items: 20.

Type: Article | 2021

Type: Book Section | 2021 | Taylor & Francis | Item not available on this server.

Type: Book Section | 2021 | Taylor & Francis | Item not available on this server.

Nonprofit organizations and social-alliance portfolio size: evidence from website content - Omar Al-Tabbaa, Carmen Lopez, Palitha Konara and Desmond Leach
Type: Article | 2021

Type: Article | 2021

When endorsers behave badly: consumer self-expression and negative meaning transfer - Jovica Breberina, Paurav Shukla and Veronica Rosendo-Rios
Type: Article | 2021

Type: Article | 2021

Type: Article | 2021 | Item not available on this server.

When luxury brand rejection causes brand dilution - Dina Khalifa and Paurav Shukla
Type: Article | 2021

Type: Article | 2021

Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs - Wai Wai (Joyce) Ko, Yantai Chen, Cheng Chen, Meng-Shan (Sharon) Wu and Gordon Liu
Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

Minimalism in consumption: A typology and brand engagement strategies - Aniruddha Pangarkar, Paurav Shukla and Charles Ray Taylor
Type: Article | 2021

Type: Article | 2021

Consumer perceptions and behaviour towards branded commodities - Jaywant Singh and Francesca Dall Olmo Riley
Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

This list was generated on Tue Jun 18 02:32:10 2024 BST.
Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×