Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2021
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Number of items: 20.
Article
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry - Tugra Akarsu, Reza Marvi and Pantea Foroudi
Type: Article
| 2021
Nonprofit organizations and social-alliance portfolio size: evidence from website content - Omar Al-Tabbaa, Carmen Lopez, Palitha Konara and Desmond Leach
Type: Article
| 2021
The Animosity Transfer Process: consumer denigration of foreign sponsors and testing potential mitigation strategies - Robert Angell, Paul Bottomley, Matthew Gorton, Ben Marder and Antonia Erz
Type: Article
| 2021
When endorsers behave badly: consumer self-expression and negative meaning transfer - Jovica Breberina, Paurav Shukla and Veronica Rosendo-Rios
Type: Article
| 2021
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity - Sung Ho Han, Cheng Chen and Timothy Lee
Type: Article
| 2021
Type: Article
| 2021
| Item not available on this server.
Type: Article
| 2021
Determinants of corporate sustainability message sharing on social media: a configuration approach - Hanne Knight, Mohamed Yacine Haddoud and Phil Megicks
Type: Article
| 2021
Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs - Wai Wai (Joyce) Ko, Yantai Chen, Cheng Chen, Meng-Shan (Sharon) Wu and Gordon Liu
Type: Article
| 2021
Environmental innovation in foreign subsidiaries: the role of home-ecological institutions, subsidiary establishment mode and post-establishment experience - Palitha Konara, Carmen Lopez and Vikrant Shirodkar
Type: Article
| 2021
Type: Article
| 2021
The role of photograph aesthetics on online review sites: Effects of management- versus traveler-generated photos on tourists’ decision-making - Ben Marder, Antonia Erz, Robert Angell and Kirk Plangger
Type: Article
| 2021
Minimalism in consumption: A typology and brand engagement strategies - Aniruddha Pangarkar, Paurav Shukla and Charles Ray Taylor
Type: Article
| 2021
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets - Paurav Shukla and Veronica Rosendo-Rios
Type: Article
| 2021
Consumer perceptions and behaviour towards branded commodities - Jaywant Singh and Francesca Dall Olmo Riley
Type: Article
| 2021
Desire, need and obligation: examining commitment to luxury brands in emerging markets - Jaywant Singh, Paurav Shukla and Bodo B. Schlegelmilch
Type: Article
| 2021
Digitalized social support in the healthcare environment: effects of the types and sources of social support on psychological well-being - Weisha Wang, Paurav Shukla and Guicheng Shi
Type: Article
| 2021
Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty - Stephen Wilkins, Joe Hazzam and Phil Megicks
Type: Article
| 2021
Book Section
Evolution of branding: towards an historical understanding of the concept branding, experience, and senses - Tugra Nazli Akarsu
Type: Book Section
| 2021
| Taylor & Francis
| Item not available on this server.
Evolution of senses: from no- nonsense era to the rise of sensory marketing - Tugra Nazli Akarsu
Type: Book Section
| 2021
| Taylor & Francis
| Item not available on this server.