Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2021
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Number of items: 45.
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry - Tugra Akarsu, Reza Marvi and Pantea Foroudi
Type: Article
| 2021
Evolution of branding: towards an historical understanding of the concept branding, experience, and senses - Tugra Nazli Akarsu
Type: Book Section
| 2021
| Taylor & Francis
| Item not available on this server.
Evolution of senses: from no- nonsense era to the rise of sensory marketing - Tugra Nazli Akarsu
Type: Book Section
| 2021
| Taylor & Francis
| Item not available on this server.
Nonprofit organizations and social-alliance portfolio size: evidence from website content - Omar Al-Tabbaa, Carmen Lopez, Palitha Konara and Desmond Leach
Type: Article
| 2021
The Animosity Transfer Process: consumer denigration of foreign sponsors and testing potential mitigation strategies - Robert Angell, Paul Bottomley, Matthew Gorton, Ben Marder and Antonia Erz
Type: Article
| 2021
When endorsers behave badly: consumer self-expression and negative meaning transfer - Jovica Breberina, Paurav Shukla and Veronica Rosendo-Rios
Type: Article
| 2021
Strategic use of social media within business-to-business (B2B) marketing: a systematic literature review - Severina Cartwright, Hongfei Liu and Chris Raddats
Type: Article
| 2021
Mobile learning by the gig-workforce: the case of e-commerce delivery - Surendra Dixit and Moutusy Maity
Type: Conference or Workshop Item
| 2021
| Item not available on this server.
Type: Book
| 2021
| SAGE Publications
| Item not available on this server.
Forgiveness and redemption: A study on the impact of employees’ participation in the restoration of corporate brand image in a crisis - Jiao Feng, Jing Lyu, Hui Li and Qiang Lu
Type: Article
| 2021
| Item availability restricted.
User behavior on social networking sites: voluntary vs. mandated entry - Ratika Gore and Moutusy Maity
Type: Conference or Workshop Item
| 2021
| Item not available on this server.
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity - Sung Ho Han, Cheng Chen and Timothy Lee
Type: Article
| 2021
Examining the Impact of eWOM-triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement - Ernest Izogo, Mercy Mpinganjira, Heikki Karjaluoto and Hongfei Liu
Type: Article
| 2021
Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits - Payal S. Kapoor, Balaji M.S., Moutusy Maity and Nikunj Kumar Jain
Type: Article
| 2021
| Item not available on this server.
Type: Article
| 2021
| Item not available on this server.
Type: Article
| 2021
Determinants of corporate sustainability message sharing on social media: a configuration approach - Hanne Knight, Mohamed Yacine Haddoud and Phil Megicks
Type: Article
| 2021
Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs - Wai Wai (Joyce) Ko, Yantai Chen, Cheng Chen, Meng-Shan (Sharon) Wu and Gordon Liu
Type: Article
| 2021
Environmental innovation in foreign subsidiaries: the role of home-ecological institutions, subsidiary establishment mode and post-establishment experience - Palitha Konara, Carmen Lopez and Vikrant Shirodkar
Type: Article
| 2021
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective - Hongfei Liu, Chanaka Jayawardhena, Victoria-Sophie Osburg, Vignesh Yoganathan and Severina Cartwright
Type: Article
| 2021
COVID-19 information overload and generation Z’s social media discontinuance intention during the pandemic lockdown - Hongfei Liu, Wentong Liu, Vignesh Yoganathan and Victoria-Sophie Osburg
Type: Article
| 2021
Superfoods, super healthy: myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: a theory of consumption values perspective - Hongfei Liu, Yue Meng-Lewis, Fahad Ibrahim and Xia Zhu
Type: Article
| 2021
The more the better vs. less is more: strategic alliances, bricolage and social performance in Social Enterprises - Wentong Liu, Caleb Kwong, Young-Ah Kim and Hongfei Liu
Type: Article
| 2021
Type: Article
| 2021
Smile or Pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention - Ruijing Ma and Weisha Wang
Type: Article
| 2021
Type: Book
| 2021
| Oxford University Press
| Item not available on this server.
The role of photograph aesthetics on online review sites: Effects of management- versus traveler-generated photos on tourists’ decision-making - Ben Marder, Antonia Erz, Robert Angell and Kirk Plangger
Type: Article
| 2021
Impression formation of PhD supervisors during student-led selection: an examination of UK business schools with a focus on staff profiles - Ben Marder, Sebastian Oliver, Amy Yau, Laura Lavertu, Claire Perier, Mats Frank and Kirsten Cowan
Type: Article
| 2021
| Item availability restricted.
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: a meta‐analysis - Anubhav Mishra and Moutusy Maity
Type: Article
| 2021
| Item not available on this server.
Minimalism in consumption: A typology and brand engagement strategies - Aniruddha Pangarkar, Paurav Shukla and Charles Ray Taylor
Type: Article
| 2021
Observational learning: influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment - Ashutosh Patil, Naresh K. Malhotra and Moutusy Maity
Type: Article
| 2021
| Item not available on this server.
Internal branding in the digital age – the promise of employee-driven virtual brand ambassador communities (e-VBAC) - Atul Prashar and Moutusy Maity
Type: Conference or Workshop Item
| 2021
| Item not available on this server.
Operationalizations and moderators of building employee commitment with internal branding – a meta-analytic investigation - Atul Prashar and Moutusy Maity
Type: Conference or Workshop Item
| 2021
| Item not available on this server.
Type: Conference or Workshop Item
| 2021
| Item not available on this server.
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets - Paurav Shukla and Veronica Rosendo-Rios
Type: Article
| 2021
Consumer perceptions and behaviour towards branded commodities - Jaywant Singh and Francesca Dall Olmo Riley
Type: Article
| 2021
Desire, need and obligation: examining commitment to luxury brands in emerging markets - Jaywant Singh, Paurav Shukla and Bodo B. Schlegelmilch
Type: Article
| 2021
“If Only…”: Customer Counterfactual Thinking in Failed Recovery - Hai-Anh Tran, Yuliya Strizhakova, Hongfei Liu and Ismail Golgeci
Type: Article
| 2021
Pre-decisional cognitive dissonance shaping consumer behaviour within Generation Z: preliminary evidence - Durga Vellore Nagarajan, Constantinos-Vasilios Priporas and Mark McPherson
Type: Conference or Workshop Item
| 2021
| Euromed Communications
Sustainable branding in healthcare within Generation Z in a developing economy - Durga Vellore Nagarajan, Constantinos-Vasilios Priporas and Mark McPherson
Type: Book Section
| 2021
| Taylor & Francis
Accelerating AI adoption with responsible AI signals and employee engagement mechanisms in health care - Weisha Wang, Long Chen, Mengran Xiong and Yichuan Wang
Type: Article
| 2021
Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs - Weisha Wang and Haiming Hang
Type: Article
| 2021
Digitalized social support in the healthcare environment: effects of the types and sources of social support on psychological well-being - Weisha Wang, Paurav Shukla and Guicheng Shi
Type: Article
| 2021
Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty - Stephen Wilkins, Joe Hazzam and Phil Megicks
Type: Article
| 2021
Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China - Donna Wong, Hongfei Liu, Yue Meng-Lewis, Yan Sun and Yun Zhang
Type: Article
| 2021