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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2021

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Group by: No Grouping | Authors/Creators | Item Type
Number of items: 25.

Nonprofit organizations and social-alliance portfolio size: evidence from website content - Omar Al-Tabbaa, Carmen Lopez, Palitha Konara and Desmond Leach
Type: Article | 2021 | Item availability restricted.

Type: Article | 2021

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

When luxury brand rejection causes brand dilution - Dina Khalifa and Paurav Shukla
Type: Article | 2021 | Item availability restricted.

Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs - Wai Wai (Joyce) Ko, Yantai Chen, Cheng Chen, Meng-Shan (Sharon) Wu and Gordon Liu
Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective - Hongfei Liu, Chanaka Jayawardhena, Victoria-Sophie Osburg, Vignesh Yoganathan and Severina Cartwright
Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021

Minimalism in consumption: A typology and brand engagement strategies - Aniruddha Pangarkar, Paurav Shukla and Charles Ray Taylor
Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Consumer perceptions and behaviour towards branded commodities - Jaywant Singh and Francesca Dall Olmo Riley
Type: Article | 2021 | Item availability restricted.

“If Only…”: Customer Counterfactual Thinking in Failed Recovery - Hai-Anh Tran, Yuliya Strizhakova, Hongfei Liu and Ismail Golgeci
Type: Article | 2021

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021

Theorizing routines with computational sequence analysis: a critical realism framework - Zhewei Zhang, Habin Lee, Youngjin Yoo and Youngseok Choi
Type: Article | 2021

This list was generated on Tue Oct 12 02:09:09 2021 BST.
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