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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2021

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Group by: No Grouping | Authors/Creators | Item Type
Number of items: 46.

Type: Article | 2021

Type: Book Section | 2021 | Taylor & Francis | Item not available on this server.

Type: Book Section | 2021 | Taylor & Francis | Item not available on this server.

Nonprofit organizations and social-alliance portfolio size: evidence from website content - Omar Al-Tabbaa, Carmen Lopez, Palitha Konara and Desmond Leach
Type: Article | 2021

Type: Article | 2021

When endorsers behave badly: consumer self-expression and negative meaning transfer - Jovica Breberina, Paurav Shukla and Veronica Rosendo-Rios
Type: Article | 2021

Type: Article | 2021 | Item availability restricted.

Type: Conference or Workshop Item | 2021 | Item not available on this server.

Consumer behaviour: applications in marketing - Robert East and Jaywant Singh
Type: Book | 2021 | SAGE Publications | Item not available on this server.

Type: Article | 2021 | Item availability restricted.

Type: Conference or Workshop Item | 2021 | Item not available on this server.

Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits - Payal S. Kapoor, Balaji M.S., Moutusy Maity and Nikunj Kumar Jain
Type: Article | 2021 | Item not available on this server.

Type: Article | 2021 | Item not available on this server.

When luxury brand rejection causes brand dilution - Dina Khalifa and Paurav Shukla
Type: Article | 2021

Type: Article | 2021

Proactive environmental strategy, foreign institutional pressures, and internationalization of Chinese SMEs - Wai Wai (Joyce) Ko, Yantai Chen, Cheng Chen, Meng-Shan (Sharon) Wu and Gordon Liu
Type: Article | 2021

Type: Article | 2021

Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective - Hongfei Liu, Chanaka Jayawardhena, Victoria-Sophie Osburg, Vignesh Yoganathan and Severina Cartwright
Type: Article | 2021

Type: Article | 2021

Type: Article | 2021 | Item availability restricted.

Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

Marketing analytics: for strategic decision-making - Moutusy Maity and Pavankumar Gurazada
Type: Book | 2021 | Oxford University Press | Item not available on this server.

Type: Article | 2021

Impression formation of PhD supervisors during student-led selection: an examination of UK business schools with a focus on staff profiles - Ben Marder, Sebastian Oliver, Amy Yau, Laura Lavertu, Claire Perier, Mats Frank and Kirsten Cowan
Type: Article | 2021 | Item availability restricted.

Type: Article | 2021 | Item not available on this server.

Minimalism in consumption: A typology and brand engagement strategies - Aniruddha Pangarkar, Paurav Shukla and Charles Ray Taylor
Type: Article | 2021

Type: Article | 2021 | Item not available on this server.

Type: Conference or Workshop Item | 2021 | Item not available on this server.

Type: Conference or Workshop Item | 2021 | Item not available on this server.

Type: Conference or Workshop Item | 2021 | Item not available on this server.

Type: Article | 2021

Consumer perceptions and behaviour towards branded commodities - Jaywant Singh and Francesca Dall Olmo Riley
Type: Article | 2021

Type: Article | 2021

“If Only…”: Customer Counterfactual Thinking in Failed Recovery - Hai-Anh Tran, Yuliya Strizhakova, Hongfei Liu and Ismail Golgeci
Type: Article | 2021

Pre-decisional cognitive dissonance shaping consumer behaviour within Generation Z: preliminary evidence - Durga Vellore Nagarajan, Constantinos-Vasilios Priporas and Mark McPherson
Type: Conference or Workshop Item | 2021 | Euromed Communications

Sustainable branding in healthcare within Generation Z in a developing economy - Durga Vellore Nagarajan, Constantinos-Vasilios Priporas and Mark McPherson
Type: Book Section | 2021 | Taylor & Francis

Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

Type: Article | 2021

This list was generated on Tue Mar 26 02:29:57 2024 GMT.
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