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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2023

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Group by: No Grouping | Authors/Creators | Item Type
Jump to: A | E | F | L | M | N | P | Q | R | S | W | Y | Z
Number of items: 35.

A

Type: Article | 2023

Type: Book Section | 2023 | Academy of Marketing Science | Item availability restricted.

Type: Article | 2023

Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity - Shahriar Akter, Mujahid Mohiuddin Babu, Tasnim M. Taufique Hossain, Bidit Lal Dey, Hongfei Liu and Pallavi Singh
Type: Article | 2023

Type: Conference or Workshop Item | 2023 | Item not available on this server.

E

Should SMEs invest in operational customer relationship management (CRM)? - Teck-Yong Eng, Fenfang Lin, Ioannis Krasonikolakis and Lin-Chih Wu
Type: Conference or Workshop Item | 2023 | Item not available on this server.

F

Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation - Michał Folwarczny, Valdimar Sigurdsson, R.G. Vishnu Menon and Tobias Otterbring
Type: Article | 2023

L

Type: Book Section | 2023 | Palgrave Macmillan Cham | Item availability restricted.

Language style management responses to negative reviews - Hongfei Liu, Hai-Anh Tran and Carmen Lopez
Type: Conference or Workshop Item | 2023

Type: Conference or Workshop Item | 2023 | Item availability restricted.

Type: Article | 2023

Type: Conference or Workshop Item | 2023 | RARCS | Item availability restricted.

M

Information as a service - Moutusy Maity
Type: Book Section | 2023 | Palgrave Macmillan | Item not available on this server.

Type: Article | 2023

Type: Article | 2023

Does LinkedIn cause imposter syndrome? An empirical examination of well-being and consumption-related effects - Ben Marder, Ana Javornik, Kang Qi, Sebastian Oliver, Laura Lavertu and Kirsten Cowan
Type: Article | 2023

N

Type: Conference or Workshop Item | 2023 | Association for Computing Machinery | Item not available on this server.

P

Type: Editorial | 2023 | Item availability restricted.

Type: Article | 2023 | Item availability restricted.

A technology-people-integrated toolkit for retail care management during a crisis - Constantinos-Vasilios Priporas, Durga Vellore Nagarajan and Irene Kamenidou
Type: Article | 2023 | Item availability restricted.

Q

Negative spill over effects in brand alliance crises - La Toya Quamina and Jaywant Singh
Type: Article | 2023 | Item availability restricted.

R

Type: Article | 2023

Type: Article | 2023

S

The effect of embarrassment on prosocial consumption - Vaishali Sangwan, Moutusy Maity, Sanjeev Tripathi and Anirban Chakraborty
Type: Conference or Workshop Item | 2023 | Item not available on this server.

Type: Article | 2023

Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals - Valdimar Sigurdsson, Michał Folwarczny, Nils Magne Larsen, R.G. Vishnu Menon, Freyja Thoroddsen Sigurdardottir and Sonja Perkovic
Type: Article | 2023 | Item not available on this server.

Big business returns on B Corp? Growing with green & lean as any label is a good label - Valdimar Sigurdsson, Nils Magne Larsen, Michał Folwarczny, Freyja Thoroddsen Sigurdardottir, R.G. Vishnu Menon and Asle Fagerstrøm
Type: Article | 2023 | Item not available on this server.

W

Type: Article | 2023

Type: Conference or Workshop Item | 2023 | Item availability restricted.

Type: Article | 2023 | Item availability restricted.

Drivers of contract renewal over time: a framework of analysis in B2B services - Paul Williams, Nicholas J. Ashill and Earl Naumann
Type: Article | 2023

Y

Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales - Dorothy Yen, Jungmin Jang, Liyuan Wei, Nigel Morgan and Annette Pritchard
Type: Article | 2023

Z

Analysis of factors affecting cross-boundary knowledge mobilization in agri-food supply chains: An integrated approach - Guoqing Zhao, Huilan Chen, Shaofeng Liu, Swansea University, Paul Jones and Carmen Lopez
Type: Article | 2023

Analysis of the drivers of industry 4.0 technology deployment to achieve agri-food supply chain sustainability: a hybrid approach - Guoqing Zhao, Paul Jones, Shaofeng Liu, Carmen Lopez, Denis Dennehy and Xiaoning Chen
Type: Conference or Workshop Item | 2023

Type: Article | 2023

This list was generated on Tue Nov 19 02:37:11 2024 GMT.
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