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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2012

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Group by: No Grouping | Authors/Creators | Item Type
Number of items: 14.

Type: Article | 2012 | Item not available on this server.

Understanding the older shopper: a behavioural typology - Robert Angell, Philip Megicks, Juliet Memery, Troy Heffernan and Kerry Howell
Type: Article | 2012 | Item not available on this server.

Type: Article | 2012 | Item not available on this server.

Market orientation and positioning strategy: review and propositions - Charles Blankson, Stavros Kalafatis, Kirsten Cowan and Jaywant Singh
Type: Book Section | 2012 | Springer | Item not available on this server.

Determinants of attitudes towards service co-brands - S. Kalafatis, J. Singh and D. Riley
Type: Conference or Workshop Item | 2012 | European Marketing Academy Conference | Item not available on this server.

The differential impact of brand equity on B2B co-branding - Stavros P. Kalafatis, Natalia Remizova, Debra Riley and Jaywant Singh
Type: Article | 2012 | Item not available on this server.

Understanding local food shopping: Unpacking the ethical dimension - Philip Megicks, Juliet Memery and Robert Angell
Type: Article | 2012 | Item not available on this server.

Understanding ethical grocery shoppers - Juliet Memery, Philip Megicks, Robert Angell and Jasmine Williams
Type: Article | 2012 | Item not available on this server.

Type: Article | 2012 | Item not available on this server.

Type: Article | 2012 | Item not available on this server.

Measuring brand choice in older customers in Japan - J. Singh, F. Dall'Olmo Riley, C. Hand and M. Maeda
Type: Article | 2012 | Item not available on this server.

New brand extensions: Patterns of success and failure - J. Singh, J. Scriven, M. Clemente, W. Lomax and M. Wright
Type: Article | 2012 | Item not available on this server.

Consumer evaluation of cobrands: the role of brand positioning strategies - Jaywant Singh, Stavros Kalafatis, Charles Blankson and Mark Passera
Type: Conference or Workshop Item | 2012 | ATEI | Item not available on this server.

In 25 years, across 50 categories, user profiles for directly competing brands seldom differ - Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh and Simon Kwok
Type: Article | 2012 | Item not available on this server.

This list was generated on Tue May 26 02:10:19 2020 BST.
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