Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2012
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Number of items: 18.
Competitive intelligence and firm's performance in emerging markets: An exploratory study in India - Phani Tej Adidam, Madhumita Banerjee and Paurav Shukla
Type: Article
| 2012
| Item not available on this server.
Understanding the older shopper: a behavioural typology - Robert Angell, Philip Megicks, Juliet Memery, Troy Heffernan and Kerry Howell
Type: Article
| 2012
| Item not available on this server.
Helpfulness of online consumer reviews: readers' objectives and review cues - Hyunmi Baek, Joongho Ahn and Youngseok Choi
Type: Article
| 2012
| Item not available on this server.
Market orientation and positioning strategy: review and propositions - Charles Blankson, Stavros Kalafatis, Kirsten Cowan and Jaywant Singh
Type: Book Section
| 2012
| Springer
| Item not available on this server.
Type: Conference or Workshop Item
| 2012
| European Marketing Academy Conference
| Item not available on this server.
The differential impact of brand equity on B2B co-branding - Stavros P. Kalafatis, Natalia Remizova, Debra Riley and Jaywant Singh
Type: Article
| 2012
| Item not available on this server.
Texting among the bottom of the pyramid : facilitators and barriers to SMS use among the low-income mobile users in Asia - Juhee Kang and Moutusy Maity
Type: Monograph
| 2012
| Item not available on this server.
Factors affecting information obtained for the purpose of decision-making using mobile phones - Moutusy Maity
Type: Monograph
| 2012
| Item not available on this server.
Impact of information quality of a website on online WOM - Moutusy Maity
Type: Conference or Workshop Item
| 2012
| Item not available on this server.
Consumers' online information search: Gen Yers' finding needles in the internet haystack - Moutusy Maity, Maxwell K. Hsu and Lou E. Pelton
Type: Article
| 2012
| Item not available on this server.
Understanding local food shopping: Unpacking the ethical dimension - Philip Megicks, Juliet Memery and Robert Angell
Type: Article
| 2012
| Item not available on this server.
Understanding ethical grocery shoppers - Juliet Memery, Philip Megicks, Robert Angell and Jasmine Williams
Type: Article
| 2012
| Item not available on this server.
The influence of value perceptions on luxury purchase intentions in developed and emerging markets - Paurav Shukla
Type: Article
| 2012
| Item not available on this server.
Comparing the importance of luxury value perceptions in cross-national contexts - Paurav Shukla and Keyoor Purani
Type: Article
| 2012
| Item not available on this server.
New brand extensions: Patterns of success and failure - J. Singh, J. Scriven, M. Clemente, W. Lomax and M. Wright
Type: Article
| 2012
| Item not available on this server.
Consumer evaluation of cobrands: the role of brand positioning strategies - Jaywant Singh, Stavros Kalafatis, Charles Blankson and Mark Passera
Type: Conference or Workshop Item
| 2012
| ATEI
| Item not available on this server.
Measuring brand choice in the older customer segment in Japan - Jaywant Singh, Francesca Dall Olmo Riley, Chris Hand and Mari Maeda
Type: Article
| 2012
| Item not available on this server.
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ - Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh and Simon Kwok
Type: Article
| 2012
| Item not available on this server.