Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2020
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Number of items: 56.
Enhancing brand value using corporate social responsibility initiatives: evidence from financial services brands in Saudi Arabia - Ahmed Suhail Ajina, Sanjit Roy, Bang Nguyen, Arnold Japutra and Ali Homaid Al-Hajla
Type: Article
| 2020
| Item not available on this server.
Transforming the complexity of having multiple channels to an asset: reflective critics on the dual marketing and co-branding - Tugra Akarsu, Pantea Foroudi and T.C. Melewar
Type: Book Section
| 2020
| Emerald Publishing
| Item availability restricted.
What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context - Tugra Akarsu, Pantea Foroudi and T.C. Melewar
Type: Article
| 2020
The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer - Philip Alford and Rosalind Jones
Type: Article
| 2020
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships - Robert Angell, Paul Bottomley, Ružica Brečić, Jelena Filipović, Matthew Gorton, Maria Logkizidou and John White
Type: Article
| 2020
Dynamic and ordinary capabilities: A project management perspective - Nick Ashill, Paul Williams, Sajid Khan and Earl Naumann
Type: Article
| 2020
| Item availability restricted.
Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand - Bowei Chen, Jingmin Huang, Yufei Huang, Stefanos Kollias and Shigang Yue
Type: Article
| 2020
A novel approach to managing the dynamic nature of semantic relatedness - Youngseok Choi, Jungsuk Oh and Jinsoo Park
Type: Book Section
| 2020
| IGI Global
| Item not available on this server.
Students telling stories or tall tales? Insights from employability and enterprise reflective narratives. - Karen Clinkard
Type: Conference or Workshop Item
| 2020
Joining hands for the greater good: examining social innovation launch strategies in B2B settings - Benedetta Crisafulli, Radu Dimitriu and Jaywant Singh
Type: Article
| 2020
The pitfalls of using social media influencers during brand crises - Benedetta Crisafulli and Jaywant Singh
Type: Article
| 2020
| Item not available on this server.
Innovative approaches to building enterprise risk management in emerging economies: the case of Mexico's Grupo Proeza - Ilse Patricia Lopez De La Cruz, Alasdair James Marshall, Udechukwu Ojiako, Serkan Ceylan and Fenfang Lin
Type: Book Section
| 2020
| IGI Global
| Item availability restricted.
Consumer responses to conflict-management strategies on non-profit social media fan pages - Denitsa Dineva, Jan Breitsohl, Brian Garrod and Phil Megicks
Type: Article
| 2020
Reading comprehension and metalinguistic knowledge in Chinese readers: a meta-analysis - Yang Dong, Shuna Peng, Yuanke Sun, Sammy Xiaoying Wu and Weisha Wang
Type: Review
| 2020
Contribution of vocabulary knowledge to reading comprehension among Chinese students: A meta-analysis - Yang Dong, Yi Tang, Bonnie Wing-Yin Chow, Weisha Wang and Wei-Yang Dong
Type: Article
| 2020
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization - Robert Eller, Philip Alford, Andreas Kallmunzer and Mike Peters
Type: Article
| 2020
A bibliometric investigation of service failure literature and a research agenda - Pantea Foroudi, Philip J Kitchen, Reza Marvi, Tugra Akarsu and Helal Uddin
Type: Article
| 2020
Science is about corroborating empirical evidence, even in academic business research journals - Barry J. Babin, David J. Ortinau, Jean-Luc Herrmann and Carmen Lopez
Type: Article
| 2020
Type: Conference or Workshop Item
| 2020
| Item not available on this server.
Type: Article
| 2020
| Item not available on this server.
Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society. - Sandra Maria Correia Loureiro
Type: Book Section
| 2020
| IGI Global
| Item not available on this server.
Type: Article
| 2020
| Item not available on this server.
From explicit to implicit - natural human machine interaction drive a new wave of services revolution - Vinish Kathuria, Devashish Dasgupta and Moutusy Maity
Type: Conference or Workshop Item
| 2020
| Curran Associates Inc.
| Item not available on this server.
IT-based product innovation strategies for small firms - Wai Wai (Joyce) Ko, Cheng Chen, Gordon Liu, Bang Nguyen and Sachiko Takeda
Type: Article
| 2020
The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in 'real life' - Laura Lavertu, Ben Marder, Antonia Erz and Robert Angell
Type: Article
| 2020
COVID19 led virtualization: green data centre for information systems research - Habin Lee, Youngseok Choi, Truong Nguyen, Yang Hai, Junchul Kim, Mohammed Bahja and Hakan Hacaoglu
Type: Article
| 2020
Type: Article
| 2020
Type: Book Section
| 2020
| IGI Global
| Item availability restricted.
Assessment of mobile technology use in the emerging market: analyzing intention to use m-payment services in India - Francisco Liébana-Cabanillas, Arnold Japutra, Sebastián Molinillo, Nidhi Singh and Neena Sinha
Type: Article
| 2020
| Item not available on this server.
Type: Article
| 2020
Utilitarian versus hedonic brands: Cognitive and affective country image components - Carmen Lopez and George Balabanis
Type: Conference or Workshop Item
| 2020
| Springer
| Item not available on this server.
Innovation and export propensity: A configuration approach - Carmen Lopez, Mohamed Y. Haddoud and Dulekha Kasturiratne
Type: Conference or Workshop Item
| 2020
| Global Alliance of Marketing & Management Associations
| Item not available on this server.
The effect of consumer-generated media stimuli on emotions and consumer brand engagement - Sandra Maria Correia Loureiro, Ricardo Godinho Bilro and Arnold Japutra
Type: Article
| 2020
| Item not available on this server.
Type: Conference or Workshop Item
| 2020
| Springer
| Item availability restricted.
Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour - Harryadin Mahardika, Dominic Thomas, Michael Thomas Ewing and Arnold Japutra
Type: Article
| 2020
| Item not available on this server.
Utilitarian or entertainment? Value obtained from mobile phones by users in low socioeconomic strata in emerging markets - Moutusy Maity
Type: Article
| 2020
| Item not available on this server.
Market development and value creation for low socioeconomic segments in emerging markets: an integrated perspective using the 4A framework - Moutusy Maity and Ramendra Singh
Type: Article
| 2020
| Item not available on this server.
Risk management as knowledge production: application to fast-tracked complex multi-stakeholder airport projects - Alasdair Marshall, Udechukwu Ojiako, Terence Williams, Jumah Rashid Al-Mazrooie, Fenfang Lin and Maxwell Chipulu
Type: Book Section
| 2020
| IGI Global
| Item availability restricted.
Impact of perceived value on casual mobile game loyalty: the moderating effect of intensity of playing - Sebastian Molinillo, Arnold Japutra and Francisco Liébana-Cabanillas
Type: Article
| 2020
| Item not available on this server.
The impact of affective and cognitive app experiences on loyalty towards retailers - Sebastian Molinillo, Antonio Navarro-García, Rafael Anaya-Sánchez and Arnold Japutra
Type: Article
| 2020
| Item not available on this server.
Understanding the drivers of organic foods purchasing of millennials: evidence from Brazil and Spain - Sebastian Molinillo, Murilo Vidal-Branco and Arnold Japutra
Type: Article
| 2020
| Item not available on this server.
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure - Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen and Dorothy Yen
Type: Article
| 2020
Effects of ethical certification and ethical eWoM on talent attraction - Victoria‑Sophie Osburg, Vignesh Yoganathan, Boris Bartikowski, Hongfei Liu and Micha Strack
Type: Article
| 2020
The marketing firm: Recent theoretical and empirical developments - Vishnu Menon Ramachandran Girija
Type: Article
| 2020
| Item not available on this server.
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing - V. Sigurdsson, N.M. Larsen, M.H. Alemu, J.K. Gallogly, R.G.V. Menon and A. Fagerstrøm
Type: Article
| 2020
| Item not available on this server.
‘Caring while Sharing': How CSR mitigates customer anger following unsatisfactory experiences with sharing services - Jaywant Singh and B. Crisafulli
Type: Conference or Workshop Item
| 2020
| Item not available on this server.
'To trust or not to trust': the impact of social media influencers on the reputation of corporate brands in crisis - Jaywant Singh, Benedetta Crisafulli, La Toya Quamina and Melanie T. Xue
Type: Article
| 2020
'Corporate image at stake': the impact of crises and response strategies on consumer perceptions of corporate brand alliances - Jaywant Singh, Benedetta Crisafulli and Latoya Quamina
Type: Article
| 2020
What to be disclosed? Attributes of online games for the market transparency policy - Changwoo Suh, Byungtae Lee, Habin Lee, Youngseok Choi and Sunghan Ryu
Type: Conference or Workshop Item
| 2020
| Springer
| Item not available on this server.
Technology product coolness and its implication for brand love - Amit Anand Tiwari, Anirban Chakraborty and Moutusy Maity
Type: Article
| 2020
| Item not available on this server.
Sustainable branding in healthcare within generation Z in A developing economy - Durga Vellore Nagarajan, Constantinos Vasilios Priporas and Mark McPherson
Type: Book Section
| 2020
| Taylor & Francis
| Item not available on this server.
Type: Article
| 2020
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits - Weisha Wang, Cheng Chen, Bang Nguyen and Paurav Shukla
Type: Article
| 2020
The impact of knowledge governance mechanisms on supply chain performance: Empirical evidence from the agri-food industry - Guoqing Zhao, Jorge Hernandez Hormazabal, Sebastian Elgueta, Juan Pablo Manzur, Shaofeng Liu, Huilan Chen, Carmen Lopez, Dulekha Kasturiratne and Xiaoning Chen
Type: Article
| 2020
The implementation and impact study of the knowledge mobilization model for decision support in agri-food supply chains - Guoqing Zhao, Shaofeng Liu, H. Chen, S. Elgueta, J. P. Manzur and Carmen Lopez
Type: Conference or Workshop Item
| 2020
| Universidad de Zaragoza
| Item not available on this server.
Risk analysis of the agri-food supply chain: a multi-method approach - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla and Sebastian Elgueta
Type: Article
| 2020