Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2022
 | Up a level |
Number of items: 31.
Forty-nine years of sensory research literature: A review on its development, foundation and future research directions - Tugra Akarsu, Pantea Foroudi and Reza Marvi
Type: Article
| 2022
Polarization and social media: a systematic review and research agenda - Swapan Deep Arora, Guninder Pal Singh, Anirban Chakraborty and Moutusy Maity
Type: Article
| 2022
| Item not available on this server.
Reflective versus unreflective country images: how ruminating on reasons for buying a country’s products alters country image - George Balabanis and Carmen Lopez
Type: Article
| 2022
Cultural accommodation: Does online sensory marketing count? Examining the effects of fashion brands’ cultural accommodation through multisensory website design: an abstract - Zhiying Ben, Hongfei Liu, Victoria-Sophie Osburg and Vignesh Yoganathan
Type: Book Section
| 2022
| Springer
| Item availability restricted.
Influencer marketing within business-to-business organisations - Severina Cartwright, Hongfei Liu and Iain A. Davies
Type: Article
| 2022
Strengthening consumer-brand relationships through avatars - Mohamed Elsharnouby, Chanaka Jayawardhena, Hongfei Liu and Alaa Elbedweihy
Type: Article
| 2022
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective - Youjiang Gao and Hongfei Liu
Type: Article
| 2022
Do I have to? Factors on social network sites that affect user behavior and attitude - Ratika Gore and Moutusy Maity
Type: Conference or Workshop Item
| 2022
| Item not available on this server.
The impact of electronic Word-of-Mouth (eWOM) on Consumer Behaviours - Hongfei Liu, Ahmed Shaalan and Chanaka Jayawardhena
Type: Book Section
| 2022
| SAGE Publications
| Item availability restricted.
Rethinking authenticity: an investigation of virtual influencers - Carmen Lopez, Ellis Chefor and Barry J. Babin
Type: Conference or Workshop Item
| 2022
| Item availability restricted.
Revisiting the innovation–export entry link through a configuration approach - Carmen Lopez, Mohamed Yacine Haddoud and Dulekha Kasturiratne
Type: Article
| 2022
| Item availability restricted.
Social media atmosphere enhancing live streaming marketing performance: A mixed method study - Daisy Lyu and IOANNIS KRASONIKOLAKIS
Type: Conference or Workshop Item
| 2022
| Item availability restricted.
A systematic literature review of store atmosphere in alternative retail commerce channels - Daisy Lyu, Ioannis Krasonikolakis and Demetris Vrontis
Type: Article
| 2022
Digital marketing - Moutusy Maity
Type: Book
| 2022
| Oxford University Press
| Item not available on this server.
Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements - Ben Marder, Matthew Gorton, Richard Freeman and Rob Angell
Type: Article
| 2022
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles - Fraser McLeay, Hossein Olya, Hongfei Liu, Chanaka Jayawardhena and Charles Dennis
Type: Article
| 2022
| Item availability restricted.
Is relationship marketing investments–customer gratitude–customer loyalty linkage influenced by contextual and individual moderators?: An emerging economy perspective - Saurabh Mittal and Moutusy Maity
Type: Article
| 2022
Fitted: the impact of academics’ attire on students’ evaluations and intentions - Sebastian Oliver, Ben Marder, Antonia Erz and Jan Kietzmann
Type: Article
| 2022
The antecedents of m-banking usage under capital controls in Greece: a mixed methods approach - Athanasios Patsiotis, Ioannis Krasonikolakis and Daisy Lyu
Type: Article
| 2022
New-normal market entry mode for pharmaceuticals: an internet of things (IoT) market entry framework stemming from COVID-19 - Constantinos-Vasilios Priporas and Durga Vellore Nagarajan
Type: Article
| 2022
Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity - Constantinos-Vasilios Priporas, Durga Vellore Nagarajan and Irene (Eirini) Kamenidou
Type: Article
| 2022
Systematic literature review online gaming addiction among children and young adults: a framework and research agenda - Veronica Rosendo-rios, Sangeeta Trott and Paurav Shukla
Type: Article
| 2022
| Item availability restricted.
The 7A framework: extending the 4A framework based on exchanges in subsistence marketplaces in India and Vietnam - Tapan Sarker, Subhendu Dey, Moutusy Maity, Denni Arli and Giang Nguyen
Type: Article
| 2022
| Item not available on this server.
Development and initial validation of the conspicuous behaviour orientation scale - Shayan Shaikh and Michaela Gummerum
Type: Article
| 2022
| Item not available on this server.
Managing the challenge of luxury democratization: A multi-country analysis - Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu and Dina Khalifa
Type: Article
| 2022
Managing the challenge of luxury democratization: a multicountry analysis - Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu and Dina Khalifa
Type: Article
| 2022
Theorizing routines with computational sequence analysis: a critical realism framework - Zhewei Zhang, Habin Lee, Youngjin Yoo and Youngseok Choi
Type: Article
| 2022
Reducing food waste from a social innovation perspective: a review of measures, research gaps and future directions - G. Zhao, S. Liu, Y. Wang, Carmen Lopez, A. Ong and X. Chen
Type: Article
| 2022
| Item availability restricted.
Links between risk source identification and resilience capability building in agri-food supply chains: a comprehensive analysis - G. Zhao, F. Olan, S. Liu, J. Hormazabal, Carmen Lopez, N. Zubairu, J. Zhang and X. Chen
Type: Article
| 2022
Knowledge mobilization for agri-food supply chain decisions: identification of knowledge boundaries and categorization of boundary-spanning mechanisms - Guoqing Zhao, Shaofeng Liu, Sebastian Elgueta, Juan Pablo Manzur, Carmen Lopez and Huilan Chen
Type: Article
| 2022
Modelling enablers for building agri-food supply chain resilience: insights from a comparative analysis of Argentina and France - Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Nasiru Zubairu, Xiaoning Chen, Xiaotian Xie and Jinhua Zhang
Type: Article
| 2022