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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2022

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Group by: No Grouping | Authors/Creators | Item Type
Number of items: 39.

Type: Article | 2022

Polarization and social media: a systematic review and research agenda - Swapan Deep Arora, Guninder Pal Singh, Anirban Chakraborty and Moutusy Maity
Type: Article | 2022 | Item not available on this server.

Type: Article | 2022

Type: Book Section | 2022 | Springer | Item availability restricted.

Influencer marketing within business-to-business organisations - Severina Cartwright, Hongfei Liu and Iain A. Davies
Type: Article | 2022

Competence is power: how digital influencers impact buying decisions in B2B markets - Benedetta Crisafulli, La Toya Quamina and Jaywant Singh
Type: Article | 2022

Strengthening consumer-brand relationships through avatars - Mohamed Elsharnouby, Chanaka Jayawardhena, Hongfei Liu and Alaa Elbedweihy
Type: Article | 2022

Type: Article | 2022

Type: Conference or Workshop Item | 2022 | Item not available on this server.

The impact of electronic Word-of-Mouth (eWOM) on Consumer Behaviours - Hongfei Liu, Ahmed Shaalan and Chanaka Jayawardhena
Type: Book Section | 2022 | SAGE Publications | Item availability restricted.

Rethinking authenticity: an investigation of virtual influencers - Carmen Lopez, Ellis Chefor and Barry J. Babin
Type: Conference or Workshop Item | 2022 | Item availability restricted.

Revisiting the innovation–export entry link through a configuration approach - Carmen Lopez, Mohamed Yacine Haddoud and Dulekha Kasturiratne
Type: Article | 2022 | Item availability restricted.

Type: Conference or Workshop Item | 2022 | Item availability restricted.

Type: Article | 2022

Digital marketing - Moutusy Maity
Type: Book | 2022 | Oxford University Press | Item not available on this server.

Type: Article | 2022

A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles - Fraser McLeay, Hossein Olya, Hongfei Liu, Chanaka Jayawardhena and Charles Dennis
Type: Article | 2022

Type: Article | 2022

Fitted: the impact of academics’ attire on students’ evaluations and intentions - Sebastian Oliver, Ben Marder, Antonia Erz and Jan Kietzmann
Type: Article | 2022

Type: Article | 2022

Type: Article | 2022

Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity - Constantinos-Vasilios Priporas, Durga Vellore Nagarajan and Irene (Eirini) Kamenidou
Type: Article | 2022

Type: Conference or Workshop Item | 2022 | Item not available on this server.

Type: Conference or Workshop Item | 2022 | Item not available on this server.

Type: Article | 2022 | Item availability restricted.

Type: Article | 2022

Type: Article | 2022 | Item not available on this server.

Type: Article | 2022 | Item not available on this server.

Managing the challenge of luxury democratization: A multi-country analysis - Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu and Dina Khalifa
Type: Article | 2022

Managing the challenge of luxury democratization: a multicountry analysis - Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu and Dina Khalifa
Type: Article | 2022

Type: Article | 2022

Type: Conference or Workshop Item | 2022 | Item availability restricted.

Type: Conference or Workshop Item | 2022 | Item not available on this server.

Type: Conference or Workshop Item | 2022 | Item availability restricted.

Theorizing routines with computational sequence analysis: a critical realism framework - Zhewei Zhang, Habin Lee, Youngjin Yoo and Youngseok Choi
Type: Article | 2022

Links between risk source identification and resilience capability building in agri-food supply chains: a comprehensive analysis - G. Zhao, F. Olan, S. Liu, J. Hormazabal, Carmen Lopez, N. Zubairu, J. Zhang and X. Chen
Type: Article | 2022

Type: Article | 2022

Reducing food waste from a social innovation perspective: a review of measures, research gaps and future directions - Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Aira Ong and Xiaoning Chen
Type: Article | 2022

Modelling enablers for building agri-food supply chain resilience: insights from a comparative analysis of Argentina and France - Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Nasiru Zubairu, Xiaoning Chen, Xiaotian Xie and Jinhua Zhang
Type: Article | 2022

This list was generated on Tue Jun 11 02:32:00 2024 BST.
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