Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2022
 | Up a level |
Number of items: 47.
Article
Forty-nine years of sensory research literature: a review on its development, foundation and future research directions - Tugra Akarsu, Reza Marvi and Pantea Foroudi
Type: Article
| 2022
Polarization and social media: a systematic review and research agenda - Swapan Deep Arora, Guninder Pal Singh, Anirban Chakraborty and Moutusy Maity
Type: Article
| 2022
| Item not available on this server.
Reflective versus unreflective country images: how ruminating on reasons for buying a country’s products alters country image - George Balabanis and Carmen Lopez
Type: Article
| 2022
Influencer marketing within business-to-business organisations - Severina Cartwright, Hongfei Liu and Iain A. Davies
Type: Article
| 2022
Competence is power: how digital influencers impact buying decisions in B2B markets - Benedetta Crisafulli, La Toya Quamina and Jaywant Singh
Type: Article
| 2022
Strengthening consumer-brand relationships through avatars - Mohamed Elsharnouby, Chanaka Jayawardhena, Hongfei Liu and Alaa Elbedweihy
Type: Article
| 2022
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective - Youjiang Gao and Hongfei Liu
Type: Article
| 2022
Organizational resource and resilience in tourism annals of tourism research - Seongsoo Jang, Jin Suk Park and Youngseok Choi
Type: Article
| 2022
| Item availability restricted.
Revisiting the innovation–export entry link through a configuration approach - Carmen Lopez, Mohamed Yacine Haddoud and Dulekha Kasturiratne
Type: Article
| 2022
| Item availability restricted.
A systematic literature review of store atmosphere in alternative retail commerce channels - Daisy Lyu, Ioannis Krasonikolakis and Demetris Vrontis
Type: Article
| 2022
Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements - Ben Marder, Matthew Gorton, Richard Freeman and Rob Angell
Type: Article
| 2022
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles - Fraser McLeay, Hossein Olya, Hongfei Liu, Chanaka Jayawardhena and Charles Dennis
Type: Article
| 2022
Management strategies for prevention of forest fire and environmental degradation in tropics with special reference to Western Ghats of Kerala region, India - A. R.R. Menon and R. G. Vishnu-Menon
Type: Article
| 2022
| Item not available on this server.
Is relationship marketing investments–customer gratitude–customer loyalty linkage influenced by contextual and individual moderators?: An emerging economy perspective - Saurabh Mittal and Moutusy Maity
Type: Article
| 2022
Fitted: the impact of academics’ attire on students’ evaluations and intentions - Sebastian Oliver, Ben Marder, Antonia Erz and Jan Kietzmann
Type: Article
| 2022
The antecedents of m-banking usage under capital controls in Greece: a mixed methods approach - Athanasios Patsiotis, Ioannis Krasonikolakis and Daisy Lyu
Type: Article
| 2022
New-normal market entry mode for pharmaceuticals: an internet of things (IoT) market entry framework stemming from COVID-19 - Constantinos-Vasilios Priporas and Durga Vellore Nagarajan
Type: Article
| 2022
Stressful eating indulgence by generation Z: a cognitive conceptual framework of new age consumers’ obesity - Constantinos-Vasilios Priporas, Durga Vellore Nagarajan and Irene (Eirini) Kamenidou
Type: Article
| 2022
When luxury democratizes: exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions - Veronica Rosendo-Rios and Paurav Shukla
Type: Article
| 2022
| Item availability restricted.
Systematic literature review online gaming addiction among children and young adults: a framework and research agenda - Veronica Rosendo-rios, Sangeeta Trott and Paurav Shukla
Type: Article
| 2022
The 7A framework: extending the 4A framework based on exchanges in subsistence marketplaces in India and Vietnam - Tapan Sarker, Subhendu Dey, Moutusy Maity, Denni Arli and Giang Nguyen
Type: Article
| 2022
| Item not available on this server.
Development and initial validation of the conspicuous behaviour orientation scale - Shayan Shaikh and Michaela Gummerum
Type: Article
| 2022
| Item not available on this server.
Managing the challenge of luxury democratization: a multicountry analysis - Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Daisy Lyu and Dina Khalifa
Type: Article
| 2022
The influence of creative packaging design on customer motivation to process and purchase decisions - Paurav Shukla, Jaywant Singh and Weisha Wang
Type: Article
| 2022
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags - Valdimar Sigurdsson, Nils Magne Larsen, Michał Folwarczny, Asle Fagerstrøm, R.G. Vishnu Menon and Freyja Thoroddsen Sigurdardottir
Type: Article
| 2022
| Item not available on this server.
Increasing the effectiveness of ecological food signaling: comparing sustainability tags with eco-labels - Valdimar Sigurdsson, Nils Magne Larsen, Rakel Gyða Pálsdóttir, Michal Folwarczny, R.G. Vishnu Menon and Asle Fagerstrøm
Type: Article
| 2022
| Item not available on this server.
An empirical investigation of director selection in movie preproduction: a two-sided matching approach - Liyuan Wei and Yupin Yang
Type: Article
| 2022
| Item availability restricted.
Towards a framework of healthy aging practices - Dorothy Yen, Geraldine Cohen, Liyuan Wei and Yousra Asaad
Type: Article
| 2022
| Item availability restricted.
Understanding older people's practices when designing healthy ageing interventions - Dorothy A. Yen, Geraldine Cohen, Liyuan Wei and Yousra Asaad
Type: Article
| 2022
| Item availability restricted.
Theorizing routines with computational sequence analysis: a critical realism framework - Zhewei Zhang, Habin Lee, Youngjin Yoo and Youngseok Choi
Type: Article
| 2022
Links between risk source identification and resilience capability building in agri-food supply chains: a comprehensive analysis - G. Zhao, F. Olan, S. Liu, J. Hormazabal, Carmen Lopez, N. Zubairu, J. Zhang and X. Chen
Type: Article
| 2022
Knowledge mobilization for agri-food supply chain decisions: identification of knowledge boundaries and categorization of boundary-spanning mechanisms - Guoqing Zhao, Shaofeng Liu, Sebastian Elgueta, Juan Pablo Manzur, Carmen Lopez and Huilan Chen
Type: Article
| 2022
Reducing food waste from a social innovation perspective: a review of measures, research gaps and future directions - Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Aira Ong and Xiaoning Chen
Type: Article
| 2022
Modelling enablers for building agri-food supply chain resilience: insights from a comparative analysis of Argentina and France - Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Nasiru Zubairu, Xiaoning Chen, Xiaotian Xie and Jinhua Zhang
Type: Article
| 2022
Book
Digital marketing - Moutusy Maity
Type: Book
| 2022
| Oxford University Press
| Item not available on this server.
Book Section
Cultural accommodation: Does online sensory marketing count? Examining the effects of fashion brands’ cultural accommodation through multisensory website design: an abstract - Zhiying Ben, Hongfei Liu, Victoria-Sophie Osburg and Vignesh Yoganathan
Type: Book Section
| 2022
| Springer
| Item availability restricted.
The impact of electronic Word-of-Mouth (eWOM) on Consumer Behaviours - Hongfei Liu, Ahmed Shaalan and Chanaka Jayawardhena
Type: Book Section
| 2022
| SAGE Publications
| Item availability restricted.
Type: Book Section
| 2022
| Routledge
| Item not available on this server.
Type: Book Section
| 2022
| Routledge
| Item not available on this server.
Conference or Workshop Item
Do I have to? Factors on social network sites that affect user behavior and attitude - Ratika Gore and Moutusy Maity
Type: Conference or Workshop Item
| 2022
| Item not available on this server.
Rethinking authenticity: an investigation of virtual influencers - Carmen Lopez, Ellis Chefor and Barry J. Babin
Type: Conference or Workshop Item
| 2022
| Item availability restricted.
Social media atmosphere enhancing live streaming marketing performance: A mixed method study - Daisy Lyu and IOANNIS KRASONIKOLAKIS
Type: Conference or Workshop Item
| 2022
| Item availability restricted.
Exploring the role of Twitter communication flow in tourism demand forecasts - Yuanming Qiu, Ewelina Lacka and Jake Ansell
Type: Conference or Workshop Item
| 2022
| Item not available on this server.
Exploring the Twitter myth: the value of Twitter-generated variables on forecasting tourist arrivals - Yuanming Qiu, Ewelina Lacka and Jake Ansell
Type: Conference or Workshop Item
| 2022
| Item not available on this server.
Type: Conference or Workshop Item
| 2022
| Item availability restricted.
Not everyone engages in compensatory consumption: the role of implicit self-theories, sales promotions, and compensation domains - Yuanyi Xu and Hazel Huang
Type: Conference or Workshop Item
| 2022
| Item not available on this server.
When identity threat does not lead to compensatory consumption: the role of implicit theory - Yuanyi Xu, Hazel Huang and Zhibin Lin
Type: Conference or Workshop Item
| 2022
| Item availability restricted.