Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2013
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Number of items: 25.
More than just “snap, crackle, and pop”:: “draw, write, and tell”: an innovative research method with young children - Robert Angell and Catherine Angell
Type: Article
| 2013
| Item not available on this server.
India: Culture and consumer behaviour influences on sales promotion practices in India - Madhumita Banerjee, Paurav Shukla and Phani Tej Adida
Type: Book Section
| 2013
| Taylor & Francis
| Item not available on this server.
A review of the relationships and impact of market orientation and market positioning on organizational performance - C. Blankson, K. Cowan, J. Crawford, K. Kalafatis and J. Singh
Type: Article
| 2013
| Item not available on this server.
Endorser's Involvement in scandals and their influence on consumers' self expression and brand attitudes - Jovica Breberina, Manfred Schwaiger and Paurav Shukla
Type: Conference or Workshop Item
| 2013
| American Academy of Advertising
| Item not available on this server.
Type: Conference or Workshop Item
| 2013
| Item not available on this server.
The need for paradigm shift in semantic similarity and semantic relatedness: from cognitive semantics perspective - Youngseok Choi and Jinsoo Park
Type: Article
| 2013
| Item not available on this server.
Type: Editorial
| 2013
| Item not available on this server.
Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent - Kim Shyan Fam, Ernest Cyril de Run, Paurav Shukla, Graham R. Massey, David S. Waller and Paul Z. Wang
Type: Article
| 2013
| Item not available on this server.
Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector - Matthew Gorton, Robert Angell and John White
Type: Article
| 2013
| Item not available on this server.
Type: Article
| 2013
| Item not available on this server.
Brand positioning as a determinant of consumer attitudes towards co-brands - Stavros Kalafatis, Jaywant Singh and Charles Blankson
Type: Conference or Workshop Item
| 2013
| Item not available on this server.
Towards a model for assessing the role of marketing students and graduates in SMEs: facts, fiction and future - Karen Knibbs
Type: Monograph
| 2013
| Academy of Marketing
| Item not available on this server.
A decision-focused knowledge management framework to support collaborative decision making for lean supply chain management - Shaofeng Liu, Mike Leat, Jonathan Moizer, Phil Megicks and Dulekha Kasturiratne
Type: Article
| 2013
| Item not available on this server.
Type: Conference or Workshop Item
| 2013
| Item not available on this server.
A model linking corporate brand, industry image and country-of-origin image - Carmen Lopez and George Balabanis
Type: Conference or Workshop Item
| 2013
| Academy of Marketing Science
| Item not available on this server.
Consumer information search and decision-making on m-commerce: the role of product type - Moutusy Maity
Type: Book Section
| 2013
| IGI Global
| Item not available on this server.
E-commerce or m-commerce (or, in-store)?: consumer decision-making and channel choice - Moutusy Maity and Mayukh Dass
Type: Conference or Workshop Item
| 2013
| Item not available on this server.
Communicating responsibility-practicing irresponsibility in CSR advertisements - Keith J. Perks, Francisca Farache, Paurav Shukla and Aidan Berry
Type: Article
| 2013
| Item not available on this server.
The effect of multi-level factors on MNEs' market entry success in a small emerging market - Keith J. Perks, Stephen P. Hogan and Paurav Shukla
Type: Article
| 2013
| Item not available on this server.
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching - Paurav Shukla and Barry J. Babin
Type: Article
| 2013
| Item not available on this server.
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands - Paurav Shukla, Madhumita Banerjee and Phani Tej Adidam
Type: Article
| 2013
| Item not available on this server.
A test of the behavioral perspective model in the context of an e-mail marketing experiment - Valdimar Sigurdsson, Vishnu Menon Ramachandran Girija, Johannes Pall Sigurdsson, Jon Skafti Kristjansson and Gordon R Foxall
Type: Article
| 2013
| Item not available on this server.
Linking sources of consumer confusion to decision satisfaction: The role of choice goals - Qing Wang and Paurav Shukla
Type: Article
| 2013
| Item not available on this server.
Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers - Liyuan Wei and Junji Xiao
Type: Article
| 2013
| Item availability restricted.
Type: Article
| 2013
| Item availability restricted.