Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2014
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Number of items: 30.
Older shopper types from store image factors - Robert J. Angell, Phil Megicks, Juliet Memery and Troy W. Heffernan
Type: Article
| 2014
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Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach - George Balabanis and Carmen Lopez
Type: Conference or Workshop Item
| 2014
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Type: Conference or Workshop Item
| 2014
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Is this what you had promised?’ A study examining how guarantees influence customer attributions and perceptions in service recovery - B. Crisafulli, Jaywant Singh and Francesca Dall'Olmo Riley
Type: Conference or Workshop Item
| 2014
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Do organizational policies matter? The impact of service guarantee on customer perceptions of recovery fairness - B. Crisafulli, Jaywant Singh and Francesca Dall'Olmo Riley
Type: Conference or Workshop Item
| 2014
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The effect of product conspicuousness in vertical downscale extensions: a replication - Francesca Dall'Olmo Riley, Chris Hand and Jaywant Singh
Type: Conference or Workshop Item
| 2014
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Understanding and predicting student Word of Mouth - Luke Greenacre, Lynne Freeman, Karen Cong and Thomas Chapman
Type: Article
| 2014
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Type: Article
| 2014
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Sponsor, ambusher, and other: consumer response to three strategies - Seema Gupta, Moutusy Maity and Satish C. Pandey
Type: Article
| 2014
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Type: Article
| 2014
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Context effects in the evaluation of business-to-business brand alliances - Stavros P. Kalafatis, Debra Riley and Jaywant Singh
Type: Article
| 2014
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Customer perceptions of service recovery fairness: an empirical investigation in the Thai hotel sector - Stavros P. Kalafatis, Jaywant Singh, B. Crisafulli and Francesca Dall'Olmo Riley
Type: Conference or Workshop Item
| 2014
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Type: Conference or Workshop Item
| 2014
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What have you done for SME lately? How 3E collaboration supporting work‐related learning, can enhance marketing student "EmployaGility" - Karen Knibbs
Type: Conference or Workshop Item
| 2014
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Type: Conference or Workshop Item
| 2014
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A knowledge chain management framework to support integrated decisions in global supply chains - Shaofeng Liu, Jonathan Moizer, Phil Megicks, Dulekha Kasturiratne and Uchitha Jayawickrama
Type: Article
| 2014
| Item not available on this server.
Identifying the levers of a country’s image: A network analysis perspective - Carmen Lopez and George Balabanis
Type: Conference or Workshop Item
| 2014
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Mobile phone users from low socio-economic strata in Asia: the moderating roles of age and gender - Moutusy Maity
Type: Article
| 2014
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The role of information quality of a website: examining consumer information search through the IS success model - Moutusy Maity
Type: Article
| 2014
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Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store - Moutusy Maity and Mayukh Dass
Type: Article
| 2014
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The antecedents and moderators of offline information search: a meta-analysis - Moutusy Maity, Mayukh Dass and Naresh K. Malhotra
Type: Article
| 2014
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Antecedents of customer loyalty in emerging economies: An empirical study in the Nigerian mobile telecommunications sector - Ioannes Rizomyliotis, D. Ukpabi, K. Konstantoulaki, G. Kostopoulos and Carmen Lopez
Type: Conference or Workshop Item
| 2014
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Type: Article
| 2014
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The direct and interactive effects of store-level promotions on impulse purchase: Moderating impact of category familiarity and normative influences - Paurav Shukla and Madhumita Banerjee
Type: Article
| 2014
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Consumer commitment to luxury brands: Antecedents and consequences - Paurav Shukla, Madhumita Banerjee and Jaywant Singh
Type: Conference or Workshop Item
| 2014
| Item not available on this server.
Managing online service recovery in subscription and non-subscription markets - J. Singh and B. Crisafulli
Type: Conference or Workshop Item
| 2014
| Item not available on this server.
Consumer perceptions of cobrands: The role of brand positioning strategies - J. Singh, S. Kalafatis and L. Ledden
Type: Article
| 2014
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The antecedents and effects of information Technology Usage on Trade Show Performance - Jaywant Singh, Paurav Shukla and Charles Blankson
Type: Conference or Workshop Item
| 2014
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The antecedents and consequences of information technology usage on trade show performance - Jaywant Singh, Paurav Shukla, Stavros P. Kalafatis and L. Ledden
Type: Conference or Workshop Item
| 2014
| Item not available on this server.
Exploring factors affecting digital piracy using the norm activation and UTAUT models: the role of national culture - Godwin Udo, Kallol Bagchi and Moutusy Maity
Type: Article
| 2014
| Item not available on this server.