Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2018
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Number of items: 30.
A
The impact of brand sensuality and brand experience on consumers’ fashion product purchases: the moderating role of religiosity - Tugra Akarsu, T.C. Melewar, Olga Mouroti and Pantea Foroudi
Type: Conference or Workshop Item
| 2018
| International Conference on Industry, Business and Social Sciences
| Item not available on this server.
Understanding collaborative innovation from a dynamic capabilities perspective - Philip Alford and Yanqing Duan
Type: Article
| 2018
Did you get it?: Newsjacking: what it is and how to do it well - Robert J. Angell, Matthew Gorton, Juliet Memery and John White
Type: Book Section
| 2018
| Routledge
| Item not available on this server.
B
Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image - George Balabanis, Carmen Lopez and Anastasia Stathopoulou
Type: Conference or Workshop Item
| 2018
| Global Alliance of Marketing & Management Associations
| Item not available on this server.
C
Digitally facilitated newspaper consumption and value co-creation - Cheng Hao Steve Chen, Meng Shan Sharon Wu, Bang Nguyen and Stacey Li
Type: Article
| 2018
Big data-driven fuzzy cognitive map for prioritising IT service procurement in the public sector - Youngseok Choi, Habin Lee and Zahir Irani
Type: Article
| 2018
Are employability and entrepreneurial measures for higher education relevant? Introducing AGILE reflection - Karen Clinkard
Type: Article
| 2018
| Item not available on this server.
Reviving corporate reputation following a crisis: The impact of online influencer communications and affective displays on consumers - B. Crisafulli, Jaywant Singh, Melanie Tao Xue and La Toya Quamina
Type: Conference or Workshop Item
| 2018
| Item not available on this server.
F
PROMISING THE DREAM: Changing destination image of London through the effect of website place - Pantea Foroudi, Tugra Akarsu, Elena Ageeva, Mohammad M. Foroudi, Charles Dennis and T.C Melewar
Type: Article
| 2018
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External supply chain flexibility and product innovation performance: a study of small- and medium-sized UK-based manufacturers - Wai Wai Joyce Ko, Gordon Liu, Isaac Ngugi and Chris Chapleo
Type: Article
| 2018
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A decision support system for vessel speed decision in maritime logistics using weather archive big data - Habin Lee, Nursen Aydin, Youngseok Choi, Saowanit Lekhavat and Zahir Irani
Type: Article
| 2018
Predicting movie success with machine learning techniques: ways to improve accuracy - Kyuhan Lee, Jinsoo Park, Iljoo Kim and Youngseok Choi
Type: Article
| 2018
| Item not available on this server.
How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances? - Gordon Liu, Wai Wai Ko and Chris Chapleo
Type: Article
| 2018
Networking-bonding actions, quality of the ties, and channel member collaboration: evidence from UK-based small firms - Gordon Liu, Wai Wai Ko, Isaac Ngugi and Sachiko Takeda
Type: Article
| 2018
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Type: Conference or Workshop Item
| 2018
| Item not available on this server.
The impact of media richness on consumer information search and choice - Moutusy Maity, Mayukh Dass and Piyush Kumar
Type: Article
| 2018
| Item not available on this server.
Power law distribution of consumer engagement on brand posts - Moutusy Maity and Pavankumar Gurazada
Type: Conference or Workshop Item
| 2018
| Item not available on this server.
Foreword and acknowledgement - Francois Maon, Adam Lindgreen, Joelle Vanhamme, Robert J. Angell and Juliet Memery
Type: Book Section
| 2018
| Routledge
Adolescent's eWOM intentions: an investigation into the roles of peers, the Internet and gender - Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity and Sridhar Samu
Type: Article
| 2018
| Item not available on this server.
Teenagers’ eWOM intentions: a nature vs nurture perspective - Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity and Sridhar Samu
Type: Article
| 2018
| Item not available on this server.
Role of moral obligation on green IT/ IS usage intent in consumers in India - Ankita Misra, Moutusy Maity and Arunima Shah
Type: Conference or Workshop Item
| 2018
| Item not available on this server.
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Drivers of webrooming and showrooming: channel switching behavior in consumers - Arunima Shah, Moutusy Maity and Ankita Misra
Type: Conference or Workshop Item
| 2018
| Item not available on this server.
Multichannel retail issues: webrooming, showrooming and the problem of channel switching - Arunima Shah, Ankita Misra and Moutusy Maity
Type: Conference or Workshop Item
| 2018
| Item not available on this server.
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities - Paurav Shukla and Judy Drennan
Type: Article
| 2018
| Item not available on this server.
Antecedents and consequences of attitude functions for luxury brands: a cross-national examination - Paurav Shukla, Dina Khalifa, Thomas Peschken and Jaywant Singh
Type: Conference or Workshop Item
| 2018
| Item not available on this server.
Understanding how patients and their networks cope with co-creation processes in health services - Jaywant Singh, B. Crisafulli and Sabine Benoit
Type: Conference or Workshop Item
| 2018
| Item not available on this server.
Ten million followers and counting: How digital brand alliances between online influencers and brands impact consumer value: An abstract perceptions - Jaywant Singh, La Toya Quamina and Tao Xue
Type: Book Section
| 2018
| Springer Cham
| Item not available on this server.
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Type: Conference or Workshop Item
| 2018
| Chinese Scholar Marketing Association
| Item not available on this server.
Type: Article
| 2018
Z
Building theory of agri-food supply chain resilience using total interpretative structural modelling and MICMAC analysis - Guiqing Zhao, Shaofeng Liu and Carmen Lopez
Type: Conference or Workshop Item
| 2018
| ICDSST
| Item not available on this server.