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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2019

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Group by: No Grouping | Authors/Creators | Item Type
Number of items: 26.

Sensory Branding: What it is, why it matters, and how to use it - Tugra Akarsu, T.C Melewar and Pantea Foroudi
Type: Book Section | 2019 | Routledge | Item not available on this server.

Type: Book Section | 2019 | Routledge | Item not available on this server.

Type: Thesis | 2019 | Middlesex University London | Item not available on this server.

Type: Conference or Workshop Item | 2019 | Item availability restricted.

Type: Article | 2019 | Item availability restricted.

An integrated model of social media brand engagement - Mar Gomez, Carmen Lopez and Arturo Molina
Type: Article | 2019 | Item not available on this server.

Antecedents and the mediating effect of customer-restaurant brand identification - Sung Ho Han, Yuksel Ekinci, Cheng-Hao Steve Chen and Mi Kyeong Park
Type: Article | 2019 | Item availability restricted.

Type: Article | 2019 | Item availability restricted.

Type: Article | 2019 | Item availability restricted.

Social entrepreneurial passion and social innovation performance - Wai Wai Ko, Gordon Liu, Wan Toren Wan Yusoff and Che Rosmawati Che Mat
Type: Article | 2019 | Item availability restricted.

Managing and building B2B SME brands: an emerging market perspective - Fenfang Lin, Jake Ansell, Alasdair Marshall and Udechukwu Ojiako
Type: Article | 2019

Competitor intelligence and product innovation: The role of open-mindedness and inter-functional coordination - Fenfang Lin, Richard David Evans, Rupak Kharel and Richard A. Williams
Type: Article | 2019

Type: Article | 2019

Type: Article | 2019

Type: Article | 2019 | Item availability restricted.

Why museological merchandise displays enhance luxury product evaluations: an extended art infusion effect - Maria Logkizidou, Paul Bottomley, Robert Angell and Heiner Evanschitzky
Type: Article | 2019

Type: Article | 2019

Type: Article | 2019 | Item availability restricted.

An integrated model of city and neighbourhood identities: A tale of two cities - Saalem Sadeque, Sanjit Kumar Roy, Mohammad Shahidul Hasan Swapan, Cheng Chen and Md Ashikuzzaman
Type: Article | 2019 | Item availability restricted.

Type: Article | 2019 | Item availability restricted.

Does communicating safety matter? - Fatima Wang and Carmen Lopez
Type: Article | 2019 | Item availability restricted.

An abstract: does communicating destination safety matter? - Fatima Wang, Carmen Lopez and Stephen A. Harwood
Type: Conference or Workshop Item | 2019 | Springer | Item not available on this server.

Type: Article | 2019

Value-chain wide food waste management: A systematic literature review - Guoqing Zhao, Shaofeng Liu, Huilan Chen, Carmen Lopez, Jorge Hernandez, Cecile Guyon, Rina Iannacone, Nicola Calabrese, Herve Panetto, Janusz Kacprzyk and MME Alemany
Type: Book Section | 2019 | Springer | Item not available on this server.

Blockchain technology in agri-food value chain management: a synthesis of applications, challenges and future research directions - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Haiyan Lu, Sebastian Elgueta, Huilan Chen and Biljana Mileva Boshkoska
Type: Article | 2019 | Item availability restricted.

Type: Article | 2019 | Item not available on this server.

This list was generated on Tue Nov 19 02:06:16 2019 GMT.
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