Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2019
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Number of items: 51.
Sensory Branding: What it is, why it matters, and how to use it - Tugra Akarsu, T.C Melewar and Pantea Foroudi
Type: Book Section
| 2019
| Routledge
| Item not available on this server.
Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city - Tugra Akarsu, TC Melewar and Pantea Foroudi
Type: Book Section
| 2019
| Routledge
| Item not available on this server.
Type: Thesis
| 2019
| Middlesex University London
| Item not available on this server.
News you can use! Evaluating the effectiveness of newsjacking based content on social media - Robert Angell, Matthew Gorton, Paul Bottomley, Ben Marder, Shikhar Bhaskar and John White
Type: Article
| 2019
Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation - Mujahid Mohiuddin Babu, Hongfei Liu, Chanaka Jayawardhena and Bidit Lal Dey
Type: Article
| 2019
| Item not available on this server.
Social network analysis in the consumer context: a bibliometric analysis - Akanksha Batra and Moutusy Maity
Type: Conference or Workshop Item
| 2019
| Item not available on this server.
How AGILE am I? An initial analysis of terms used in student reflective narratives to express their enterprise learning and employability development. - Karen Clinkard
Type: Conference or Workshop Item
| 2019
| Item availability restricted.
Reconceptualising at the higher education employability - enterprise interface; proposal and validation of the ‘AGILE’ mind-set tool - Karen Clinkard
Type: Conference or Workshop Item
| 2019
| Item not available on this server.
Understanding enterprise learning and employability development through student reflective AGILE narratives - Karen Clinkard
Type: Conference or Workshop Item
| 2019
| Item not available on this server.
Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances - B. Crisafulli, Jaywant Singh and La Toya Quamina
Type: Conference or Workshop Item
| 2019
| Item not available on this server.
Tackling global challenges through cause-related marketing: how brands should promote their support to social causes - Benedetta Crisafulli, Jaywant Singh and La Toya Quamina
Type: Article
| 2019
| Item availability restricted.
Managing patient expectations through understanding health service experiences - Benedetta Crisafulli, Mohammad Wasil, Jaywant Singh and Sabine Benoit
Type: Article
| 2019
Is the student-centered learning style more effective than the teacher-student double-centered learning style in improving reading performance? - Yang Dong, Sammy Xiaoying Wu, Weisha Wang and Shuna Peng
Type: Article
| 2019
Digital buying behavior: the role of regulatory fit and self‐construal in online luxury goods purchase intentions - Zahra Fazeli, Paurav Shukla and Keith J. Perks
Type: Article
| 2019
Type: Article
| 2019
| Item not available on this server.
Type: Conference or Workshop Item
| 2019
| Item not available on this server.
Antecedents and the mediating effect of customer-restaurant brand identification - Sung Ho Han, Yuksel Ekinci, Cheng-Hao Steve Chen and Mi Kyeong Park
Type: Article
| 2019
Firm resources and the development of environmental sustainability among small and medium-sized enterprises: evidence from the Australian wine industry - Hanne Knight, Phil Megicks, Sheela Agarwal and M.A.A.M. Leenders
Type: Article
| 2019
How information technology assimilation promotes exploratory and exploitative innovation in the small- and medium-sized firm context: the role of contextual ambidexterity and knowledge base - Wai Wai Ko and Gordon Liu
Type: Article
| 2019
Social entrepreneurial passion and social innovation performance - Wai Wai Ko, Gordon Liu, Wan Toren Wan Yusoff and Che Rosmawati Che Mat
Type: Article
| 2019
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs) - Stacey Li, Pratik Modi, Meng-Shan Wu, Cheng-Hao Chen and Bang Nguyen
Type: Article
| 2019
Managing and building B2B SME brands: an emerging market perspective - Fenfang Lin, Jake Ansell, Alasdair Marshall and Udechukwu Ojiako
Type: Article
| 2019
Competitor intelligence and product innovation: The role of open-mindedness and interfunctional coordination - Fenfang Lin, Richard David Evans, Rupak Kharel and Richard A. Williams
Type: Article
| 2019
Exploring brand management strategies in Chinese manufacturing industry - Fenfang Lin and Wai-Sum Siu
Type: Article
| 2019
A business ecosystem perspective of supply chain justice practices: A study of a marina resort supply chain ecosystem in Indonesia - G. Liu, L. Aroean and W.W. Ko
Type: Article
| 2019
Cause-related marketing – led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development - G. Liu, M.S. Wu, W.W. Ko, Cheng Chen and Y. Chen
Type: Article
| 2019
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery: a restorative justice perspective - Hongfei Liu, Chanaka Jayawardhena, Sally Dibb and Chatura Ranaweera
Type: Article
| 2019
Do online reviews still matter post-purchase? - Hongfei Liu, Chanaka Jayawardhena, Victoria Sophie Osburg and Mujahid Mohiuddin Babu
Type: Article
| 2019
| Item not available on this server.
Why museological merchandise displays enhance luxury product evaluations: an extended art infusion effect - Maria Logkizidou, Paul Bottomley, Robert Angell and Heiner Evanschitzky
Type: Article
| 2019
Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals - Carmen Lopez and Mark Leenders
Type: Article
| 2019
Smartphone uses in brick-and-mortar retailing stores: gratifications as antecedents of consumer’s state anxiety and purchase intention - Daisy Lyu, Steve Chenghao Chen and Ioannis Krasonikolakis
Type: Conference or Workshop Item
| 2019
Explaining normative behavior in information technology use - Moutusy Maity, Kallol Bagchi, Arunima Shah and Ankita Misra
Type: Article
| 2019
| Item not available on this server.
Developing effective social media messages: Insights from an exploratory study of industry experts - Sarhang Majid, Carmen Lopez, Phil Megicks and Wai Mun Lim
Type: Article
| 2019
Forecasting unknown-unknowns by boosting the risk radar within the risk intelligent organisation - Alasdair Marshall, Udechukwu Ojiako, Victoria Wang, Fenfang Lin and Maxwell Chipulu
Type: Article
| 2019
The affective facial recognition task: The influence of cognitive styles and exposure times - Shuna Peng, Yang Dong, Weisha Wang, Jieyi Hu and Weiyang Dong
Type: Article
| 2019
Negative spill over effects in corporate brand alliances in crisis - Latoya Quamina and Jaywant Singh
Type: Conference or Workshop Item
| 2019
| Item availability restricted.
An integrated model of city and neighbourhood identities: A tale of two cities - Saalem Sadeque, Sanjit Kumar Roy, Mohammad Shahidul Hasan Swapan, Cheng Chen and Md Ashikuzzaman
Type: Article
| 2019
The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region - Rania W. Semaan, Val Lindsay, Paul Williams and Nick Ashill
Type: Article
| 2019
| Item not available on this server.
How intensity of cause-related marketing guilt appeals influences consumers: the roles of company motives and consumer identification with the brand - Jaywant Singh, Benedetta Crisafulli and La Toya Quamina
Type: Article
| 2019
The role of brand equity and crisis type on corporate brand alliances in crises - Jaywant Singh, Benedetta Crisafulli, La Toya Quamina and Rita Kottasz
Type: Article
| 2019
Optimising e-government data centre operations to minimise energy consumption: a simulation-based analytical approach - Changwoo Suh, Mohammed Bahja, Youngseok Choi, Truong Nguyen and Habin Lee
Type: Conference or Workshop Item
| 2019
| Springer
| Item not available on this server.
Assessing user perceptions of trust and security in manipulated versions of low trust and high trust tourism websites - Jacqui Taylor, Sine McDougall, Gail Ollis and Philip Alford
Type: Article
| 2019
| Item availability restricted.
An abstract: does communicating destination safety matter? - Fatima Wang, Carmen Lopez and Stephen A. Harwood
Type: Conference or Workshop Item
| 2019
| Springer
| Item not available on this server.
Not everyone appreciates the benefits of social support: the effects of relational self and attachment styles - Weisha Wang
Type: Conference or Workshop Item
| 2019
| DHA2019
Why am I willing to spend money on experiences that are dependent on others? - A case in in-game purchasing - Weisha Wang
Type: Conference or Workshop Item
| 2019
| Asian Business Association
| Item availability restricted.
Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation - Weisha Wang and Ibrahim Abosag
Type: Article
| 2019
Retracted. Resilience, parenting style, and children’s eating behavior - Matthew Wood and Paurav Shukla
Type: Article
| 2019
| Item availability restricted.
Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research - Melanie Tao Xue and Jaywant Singh
Type: Book Section
| 2019
| Edward Elgar
| Item not available on this server.
Value-chain wide food waste management: A systematic literature review - Guoqing Zhao, Shaofeng Liu, Huilan Chen, Carmen Lopez, Jorge Hernandez, Cecile Guyon, Rina Iannacone, Nicola Calabrese, Herve Panetto, Janusz Kacprzyk and MME Alemany
Type: Book Section
| 2019
| Springer
| Item not available on this server.
Blockchain technology in agri-food value chain management: a synthesis of applications, challenges and future research directions - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Haiyan Lu, Sebastian Elgueta, Huilan Chen and Biljana Mileva Boshkoska
Type: Article
| 2019
Building theory of agri-food supply chain resilience using Total Interpretive Structural Modelling and MICMAC analysis - Guoqing Zhao, Shaofeng Liu, Haiyan Lu, Carmen Lopez and Sebastian Elgueta
Type: Article
| 2019
| Item not available on this server.