Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2015
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Number of items: 39.
The changing destination image of Turkey through the effect of Turkish television series - Tugra Akarsu, Pantea Foroudi, Charles Dennis and T.C. Melewar
Type: Conference or Workshop Item
| 2015
| International Colloquium on Place Brand Management
Type: Article
| 2015
| Item not available on this server.
They are not all same: how Asian luxury consumers engage with luxury brands - Madhumita Banerjee, Jaywant Singh and Paurav Shukla
Type: Other
| 2015
| Luxury Facts
| Item not available on this server.
Impact of value perceptions on luxury purchase intentions: a developed market comparison - Michael Chattalas and Paurav Shukla
Type: Article
| 2015
| Item not available on this server.
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers - Cheng Chen, Bang Nguyen, P. Klaus and Meng-Shan Wu
Type: Article
| 2015
| Item not available on this server.
Policy Compass: FCM-based policy impact evaluation using public open data - Youngseok Choi, Habin Lee and Sivarajah Uthayasankar
Type: Book Section
| 2015
| Item not available on this server.
Guarantee policies and employee behaviour as signals of service recovery fairness - B. Crisafulli, Jaywant Singh and Francesca Dall'Olmo Riley
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
Developing 'employagility': the 3Es case for live-client learning - Judith Fletcher-Brown, Karen Knibbs and Karen Zona Middleton
Type: Article
| 2015
| Item not available on this server.
Understanding factors influencing consumer attitudes toward cause‐related marketing - M. Mercedes Galan Ladero, Clementina Galera Casquet and Jaywant Singh
Type: Article
| 2015
| Item not available on this server.
A model of tourism destination brand equity: The case of wine tourism destinations in Spain - Mar Gomez, Carmen Lopez and Arturo Molina
Type: Article
| 2015
| Item not available on this server.
Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors - Maria Gomez, Carmen Lopez and Arturo Molina
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
Power, buyer trustworthiness and supplier performance: evidence from the Armenian dairy sector - Matthew Gorton, Robert Angell, Liesbeth Dries, Vardan Urutyan and John White
Type: Article
| 2015
Introduction to the special issue on power in business, customer, and market relationships - Martin Hingley, Robert Angell and Adriana Campelo
Type: Article
| 2015
| Item not available on this server.
The current situation and future conceptualization of power in industrial markets - Martin Hingley, Robert Angell and Adam Lindgreen
Type: Article
| 2015
| Item not available on this server.
Quit playing games with my heart: Understanding online dating scams - Jingmin Huang, Gianluca Stringhini and Peng Yong
Type: Conference or Workshop Item
| 2015
| Item availability restricted.
The impact of brand logo identification and brand logo benefit on Indonesian consumers' relationship quality - Arnold Japutra, Keni Keni and Bang Nguyen
Type: Article
| 2015
| Item not available on this server.
A framework of brand strategy and the "glocalization" approach: The case of Indonesia - Arnold Japutra, Bang Nguyen and T. C. Melewar
Type: Book Section
| 2015
| IGI Global
| Item not available on this server.
What is the role of university service providers in developing marketing student employability? Evidence from 'Enablers' - Karen Knibbs
Type: Book Section
| 2015
| Academy of Marketing
| Item availability restricted.
Employability is dead - long live EmployaGility! - Karen Knibbs, Judith Fletcher-Brown and Karen Middleton
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
Introducing EmployaGility – sharing ideas for engaging multiple stakeholders in the teaching, learning, employment journey - Karen Knibbs, Judith Fletcher-Brown and Karen Zona Middleton
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
Navigation in politics – fuzzy cognitive map and argumentation approach for policy modelling and analytics - Martin G. Löhe, Yuri Glikman, Thomas F. Gordon, Habin Lee and Youngseok Choi
Type: Conference or Workshop Item
| 2015
| European and Mediterranean Conference on Information Systems
| Item not available on this server.
Mobile phone usage at the BOP: the role of perceived value - Moutusy Maity
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
Unpicking motives to purchase locally-produced food: analysis of direct and moderation effects - Juliet Memery, Robert Angell, Philip Megicks and Adam Lindgreen
Type: Article
| 2015
| Item not available on this server.
A cross validation of Consumer-Based Brand Equity (CBBE) with private labels in Spain - Sebastián Molinillo, Yuksel Ekinci and Arnold Japutra
Type: Conference or Workshop Item
| 2015
| Springer Science and Business Media B.V.
| Item not available on this server.
Customer satisfaction from open source software services in the presence of commercially licensed software - Jung Oh Moon, Habin Lee, Jong Woo Kim, Emel Aktas, Aggeliki Tsohou and Youngseok Choi
Type: Article
| 2015
| Item availability restricted.
Conjoint analysis for social media marketing experimentation: Choice, utility estimates and preference ranking - Vishnu Menon Ramachandran Girija and Valdimar Sigurdsson
Type: Article
| 2015
| Item not available on this server.
Consumers in Asia buy luxuries for different reasons to the West - Paurav Shukla
Type: Article
| 2015
| Item not available on this server.
Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia - Paurav Shukla, Jaywant Singh and Madhumita Banerjee
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
They are not all same: variations in Asian consumers’ value perceptions of luxury brands - Paurav Shukla, Jaywant Singh and Madhumita Banerjee
Type: Article
| 2015
| Item not available on this server.
Behavior analysis of online consumer behavior - Valdimar Sigurdsson, Nils Magne Larsen and Vishnu Menon Ramachandran Girija
Type: Book Section
| 2015
| Routledge
| Item not available on this server.
Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses - Claudia Simoes and Jaywant Singh
Type: Conference or Workshop Item
| 2015
| British Academy of Management
| Item availability restricted.
Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India - Claudia Simoes, Jaywant Singh and Marcelo G Perin
Type: Article
| 2015
Type: Book Section
| 2015
| Springer
| Item not available on this server.
Customer coping behaviour during health service failure: the role of self-efficacy and failure severity - Jaywant Singh
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
The tipping point: Understanding the role of theory-in-practice workshops in facilitating research-informed learning - Jaywant Singh and B. Crisafulli
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
Customer responses to service failure and recovery experiences - Jaywant Singh and Benedetta Crisafulli
Type: Book Section
| 2015
| Springer
| Item not available on this server.
I am really attached to my brand!: Understanding customer commitment to luxury brands in Thailand - Jaywant Singh, Paurav Shukla and Madhumita Banerjee
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
The impact of digital corporate branding on consumer-company Identification - Jaywant Singh and C Simoes
Type: Conference or Workshop Item
| 2015
| Item not available on this server.
Relationship quality and satisfaction: Customer-perceived success factors for on-time projects - Paul Williams, Nicholas Ashill, Earl Naumann and Eric Jackson
Type: Article
| 2015
| Item not available on this server.