Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2017
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Number of items: 37.
Re-awakening the senses: the importance of religiosity in experiential marketing - Tugra Akarsu, T.C Melewar, Olga Morouti and Pantea Foroudi
Type: Conference or Workshop Item
| 2017
| Academy of Marketing
| Item availability restricted.
Country-of-origin misclassification awareness and consumers’ behavioral intentions: moderating roles of consumer affinity, animosity, and product knowledge - N. Meltem Cakici and Paurav Shukla
Type: Article
| 2017
| Item not available on this server.
Data properties and the performance of sentiment classification for electronic commerce applications - Youngseok Choi and Habin Lee
Type: Article
| 2017
Feeling better now: how sharing unsatisfactory health service experiences on social media influences consumer well-being - B. Crisafulli, Dahlia El-Manstrly and Jaywant Singh
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Type: Article
| 2017
| Item availability restricted.
Service failures in e-retailing: examining the effects of response time, compensation, and service criticality - Benedetta Crisafulli and Jaywant Singh
Type: Article
| 2017
| Item not available on this server.
Consumer decision-making in buying fruits and vegetables across online and offline channels: developing a winning channel strategy - Surendra Dixit, Moutusy Maity and Sunitha V.R.
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Tails of the Travelling Gaussian model and the relative age effect: Tales of age discrimination and wasted talent - John Doyle, Paul Bottomley and Robert Angell
Type: Article
| 2017
Type: Article
| 2017
| Item not available on this server.
Embedding persuasive features into policy issues: Implications to designing public participation processes - Habin Lee, Aggeliki Tsohou and Youngseok Choi
Type: Article
| 2017
Bullying and harassment and work-related stressors: evidence from British small and medium enterprises - Duncan Lewis, Phil Megicks and Paul Jones
Type: Article
| 2017
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
An associative network approach to country image and place branding - Carmen Lopez and George Balabanis
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Understanding how smartphone’s usage shapes in-store consumer experience: an empirical study of mobile retailing in the UK apparel sector - Jing Lyu, Mike Molesworth and IOANNIS KRASONIKOLAKIS
Type: Conference or Workshop Item
| 2017
| MCIS
| Item availability restricted.
Internet marketing - Moutusy Maity
Type: Book
| 2017
| Oxford University Press
| Item not available on this server.
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Factors affecting digital piracy and green IT: testing the norm activation and the UTAUT models - Moutusy Maity, Arunima Shah, Ankita Misra and Kallol Bagchi
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
The 4A framework at the BOP and its impact on access to markets and people: an empirical investigation across five Asian markets - Moutusy Maity and Ramendra Singh
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Antecedents of truck drivers’ job satisfaction and retention proneness - Gunter Prockl, Christoph Teller, Herbert Kotztab and Robert Angell
Type: Article
| 2017
| Item not available on this server.
Consumer shopping motivations as the determinants of webrooming & showrooming behaviour - Arunima Shah, Ankita Misra and Moutusy Maity
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation - Paurav Shukla, Keyoor Purani and Jaywant Singh
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions - Paurav Shukla, Jaywant Singh and Francesca Dall'Olmo Riley
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Too little, too late? The effect of time and money on consumer responses to online service failures - Jaywant Singh and B. Crisafulli
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies - Jaywant Singh, B. Crisafulli, La Toya Quamina and Rita Kottasz
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
'Too bad to be true': the effect of guilt appeal intensity in cause-related marketing - Jaywant Singh, B. Crisafulli and Paurav Shukla
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Case study 4: Managing customer complaints: the case of Imperial Orchid Hotels in Thailand - Jaywant Singh and Benedetta Crisafulli
Type: Book Section
| 2017
| Springer
| Item not available on this server.
‘If Only They Were More Careful’: The role of counterfactuals and emotions in customer coping with health service failures (An Abstract): The Role of Counterfactuals and Emotions in Customer Coping with Health Service Failures (An Abstract) - Jaywant Singh and Benedetta Crisafulli
Type: Book Section
| 2017
| Springer
| Item not available on this server.
10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions - Jaywant Singh, La Toya Quamina and Melanie Tao Xue
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Under a cloud: The impact of corporate reputation harm on brand equity and consumer value perceptions (An abstract) - Jaywant Singh, Latoya Quamina and Stavros Kalafatis
Type: Book Section
| 2017
| Springer
| Item not available on this server.
IT usage for enhancing trade show performance: evidence from the aviation services - Jaywant Singh, Paurav Shukla and Stavros P. Kalafatis
Type: Article
| 2017
| Item not available on this server.
Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries - Jaywant Singh, Melanie Tao Xue and Ali Dehganpour Farashah
Type: Conference or Workshop Item
| 2017
| Item not available on this server.
Type: Article
| 2017
| Item not available on this server.
Value drivers and adventure tourism: A comparative analysis of Japanese and Western consumers - Paul Williams, Geoff Soutar, Nicholas Jeremy Ashill and Earl Naumann
Type: Article
| 2017
| Item not available on this server.
Type: Article
| 2017
Type: Article
| 2017
| Item availability restricted.
A literature review on risk sources and resiliance factors in agri-food supply chains - Guoqing Zhao, Shaofeng Liu and Carmen Lopez
Type: Conference or Workshop Item
| 2017
| Springer