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Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2016

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Group by: No Grouping | Authors/Creators | Item Type
Jump to: A | C | E | F | K | L | P | R | S | W
Number of items: 26.

A

Type: Article | 2016 | Item not available on this server.

Brand sensuality and brand experience: How much does religion matter? - Tugra Akarsu, T.C. Melewar, Olga Morouti and Pantea Foroudi
Type: Conference or Workshop Item | 2016 | Middlesex University London | Item availability restricted.

New structured knowledge network for strategic decision-making in IT innovative and implementable projects - Ali Alkhuraiji, Shaofeng Liu, Festus Oluseyi Oderanti and Phil Megicks
Type: Article | 2016 | Item availability restricted.

Leicester City FC and the benefits of an underdog brand - Robert Angell, Paul Bottomley and John Doyle
Type: Article | 2016 | Item not available on this server.

Understanding fans’ responses to the sponsor of a rival team - Robert Angell, Matthew Gorton, Paul Bottomley and John White
Type: Article | 2016

Don't distract me when I'm media multitasking: toward a theory for raising advertising recall and recognition - Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley and John White
Type: Article | 2016

C

Type: Article | 2016 | Item not available on this server.

E

Consumer behaviour: Applications in marketing - Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele
Type: Book | 2016 | SAGE Publications | Item not available on this server.

F

Promising the dream: the changing destination image of London through the effect of website place - Pantea Foroudi, Tugra Akarsu, Elena Ageeva, TC Melewar and Charles Dennis
Type: Conference or Workshop Item | 2016 | International Place Branding Association

K

The added value of brand alliances in higher education - Stavros P. Kalafatis, Lesley Ledden, Debra Riley and Jaywant Singh
Type: Article | 2016

L

Introduction to the special issue on Co-management of Purchasing and Marketing - Adam Lindgreen, Adriana Campelo and Robert Angell
Type: Editorial | 2016 | Item not available on this server.

P

Type: Article | 2016 | Item not available on this server.

R

The Routledge companion to contemporary brand management - Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Type: Book | 2016 | Routledge | Item not available on this server.

S

Brands and the society - Paurav Shukla
Type: Book Section | 2016 | Routledge | Item not available on this server.

Type: Conference or Workshop Item | 2016 | Item not available on this server.

Customer commitment to luxury brands: antecedents and consequences - Paurav Shukla, Madhumita Banerjee and Jaywant Singh
Type: Article | 2016 | Item availability restricted.

Type: Conference or Workshop Item | 2016 | Item not available on this server.

Type: Conference or Workshop Item | 2016 | Item not available on this server.

Corporate brand representations in B2B companies’ websites - Cláudia Simões, Marcelo G Perin and Jaywant Singh
Type: Book Section | 2016 | Springer | Item not available on this server.

Type: Article | 2016 | Item not available on this server.

Type: Article | 2016

Type: Book Section | 2016 | Springer | Item not available on this server.

Strategic brand alliances - Jaywant Singh, La Toya Quamina and Stavros Kalafatis
Type: Book Section | 2016 | Routledge | Item not available on this server.

Type: Book Section | 2016 | Routledge | Item not available on this server.

New brands: performance and measurement - Jaywant Singh and Malcolm Wright
Type: Book Section | 2016 | Routledge | Item not available on this server.

W

Type: Article | 2016 | Item not available on this server.

This list was generated on Tue Dec 10 02:05:42 2019 GMT.
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