Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing
Southampton Business School > Digital and Data Driven Marketing" and Year is 2016
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Number of items: 37.
Article
Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country - Mohamed A. Abou-shouk, Wai Mun Lim and Phil Megicks
Type: Article
| 2016
| Item not available on this server.
New structured knowledge network for strategic decision-making in IT innovative and implementable projects - Ali Alkhuraiji, Shaofeng Liu, Festus Oluseyi Oderanti and Phil Megicks
Type: Article
| 2016
Leicester City FC and the benefits of an underdog brand - Robert Angell, Paul Bottomley and John Doyle
Type: Article
| 2016
| Item not available on this server.
Understanding fans’ responses to the sponsor of a rival team - Robert Angell, Matthew Gorton, Paul Bottomley and John White
Type: Article
| 2016
Don't distract me when I'm media multitasking: toward a theory for raising advertising recall and recognition - Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley and John White
Type: Article
| 2016
The role of e-participation and open data in evidence-based policy decision making in local government - Youngseok Choi
Type: Article
| 2016
| Item availability restricted.
A novel approach to managing the dynamic nature of semantic relatedness - Youngseok Choi, Jungsuk Oh and Jinsoo Park
Type: Article
| 2016
| Item not available on this server.
Service guarantee as a recovery strategy: the impact of guarantee terms on perceived justice and firm motives - Benedetta Crisafulli and Jaywant Singh
Type: Article
| 2016
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The added value of brand alliances in higher education - Stavros P. Kalafatis, Lesley Ledden, Debra Riley and Jaywant Singh
Type: Article
| 2016
Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty - Moutusy Maity and Seema Gupta
Type: Article
| 2016
| Item not available on this server.
The role of information alignment and entrepreneurial traits on SME internationalization: a conceptual framework - Thomas Peschken, Paurav Shukla, John Lennon and Shirley Rate
Type: Article
| 2016
| Item not available on this server.
Customer commitment to luxury brands: antecedents and consequences - Paurav Shukla, Madhumita Banerjee and Jaywant Singh
Type: Article
| 2016
Type: Article
| 2016
| Item not available on this server.
Managing online service recovery: procedures, justice and customer satisfaction - Jaywant Singh and Benedetta Crisafulli
Type: Article
| 2016
Weight bias, health consciousness and behavioral actions (activities) - Matthew Wood and Paurav Shukla
Type: Article
| 2016
| Item not available on this server.
Book
Consumer behaviour: Applications in marketing - Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele
Type: Book
| 2016
| SAGE Publications
| Item not available on this server.
The Routledge companion to contemporary brand management - Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson
Type: Book
| 2016
| Routledge
| Item not available on this server.
Book Section
Brands and the society - Paurav Shukla
Type: Book Section
| 2016
| Routledge
| Item not available on this server.
Corporate brand representations in B2B companies’ websites - Cláudia Simões, Marcelo G. Perin and Jaywant Singh
Type: Book Section
| 2016
| Springer Cham
| Item not available on this server.
Type: Book Section
| 2016
| Routledge
| Item not available on this server.
Strategic brand alliances: Research advances and practical applications - Jaywant Singh, La Toya Quamina and Stavros P. Kalafatis
Type: Book Section
| 2016
| Taylor & Francis
| Item not available on this server.
The impact of digital corporate branding on consumer-company identification - Jaywant Singh and Cláudia Simões
Type: Book Section
| 2016
| Springer Nature
| Item not available on this server.
Type: Book Section
| 2016
| Taylor & Francis
| Item not available on this server.
The organizing of online community: fluid and structuring organizing - Zhewei Zhang, Youngseok Choi, Habin Lee and Youngjin Yoo
Type: Book Section
| 2016
| Association for Information Systems
| Item not available on this server.
Conference or Workshop Item
Brand sensuality and brand experience: How much does religion matter? - Tugra Akarsu, T.C. Melewar, Olga Morouti and Pantea Foroudi
Type: Conference or Workshop Item
| 2016
| Middlesex University London
| Item availability restricted.
Signalling firm and employee trustworthiness: The influence of service guarantee, employee behaviour and firm reputation on customer trust in service recovery - B. Crisafulli and Jaywant Singh
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Promising the dream: the changing destination image of London through the effect of website place - Pantea Foroudi, Tugra Akarsu, Elena Ageeva, TC Melewar and Charles Dennis
Type: Conference or Workshop Item
| 2016
| International Place Branding Association
Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions - Francesca Dall'Olmo Riley, F. Hand, D. Riley, H. Robinson, P. Harris and Jaywant Singh
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
What makes them commit? Examining customer commitment to luxury brands across emerging markets - Paurav Shukla and Jaywant Singh
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions - Paurav Shukla, Jaywant Singh, Francesca Dall'Olmo Riley and C. Moore
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Could they have done better? Examining customer responses to online service failure and recovery through counterfactual reasoning - Jaywant Singh and B. Crisafulli
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Customer coping with Health Service failures: the role of counterfactual thoughts and emotions - Jaywant Singh and B. Crisafulli
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Customer coping behaviour during service failures: The role of self-efficacy and failure severity: The Role of Self-Efficacy and Failure Severity - Jaywant Singh, Benedetta Crisafulli and Sanjit Kumar Roy
Type: Conference or Workshop Item
| 2016
| Springer
| Item not available on this server.
Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions - Jaywant Singh, Francesca Dall'Olmo Riley and La Toya Quamina
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Impact of type of social media and type of review on consumer perception of online reviews - Sunitha V.R. and Moutusy Maity
Type: Conference or Workshop Item
| 2016
| Item not available on this server.
Editorial
Introduction to the special issue on Co-management of Purchasing and Marketing - Adam Lindgreen, Adriana Campelo and Robert Angell
Type: Editorial
| 2016
| Item not available on this server.